Marketing and Advancement Manager

LUMIN Schools

LUMIN Schools (LUMIN) was founded in 2002 as a 501(c)(3) nonprofit corporation in response to the alarming number of Lutheran schools that had recently closed or were in danger of closing in Milwaukee’s urban community. LUMIN’s organizers determined to reverse that trend by developing a network of high-performing schools focused on academic excellence, leadership development and spiritual growth; and supported by human care and social services designed to address the numerous “barriers to learning” confronted by urban students.

Today, LUMIN operates four schools in Milwaukee, a two-campus school in Racine, one school in Gary, Ind., and a new school set to open in Beloit, Wis., in August 2019. Nearly 100 percent of LUMIN's students come from low-income families who participate in the Parental Choice Programs. All of LUMIN's Wisconsin schools were rated Exceeds Expectations or Significantly Exceeds Expectations by the Department of Public Instruction's most recent statewide report card. 

https://www.luminschools.org


Position Details

Marketing and Advancement Manager
Job
Full-time
7/18/2019
Southeast Wisconsin
Milwaukee, WI

The Marketing & Advancement Manager will assist with building awareness of the LUMIN Schools brand, growing enrollment in schools, attracting talented teachers to our schools, and raising money in support of annual operations and future growth.

Key responsibilities may include, but are not limited to:

Marketing/Communications

  • Lead social media efforts for the LUMIN Schools network accounts and monitor school accounts
  • Act as primary LUMIN Schools website administrator
  • Develop and execute plans to engage media with schools and/or network, including writing media alerts and press releases
  • Write and provide art direction for collateral pieces, including flyers, posters and direct mail pieces 
  • Launch and manage LUMIN's first external eNewsletter and act as lead author for LUMIN Schools' printed newsletter, Illuminations 
  • Manage marketing lists for mass mailings/emails
  • Assist with placing, monitoring and analyzing advertisements, including outdoor, radio, TV, print and digital
  • Gather content from schools, including photos and stories, to be used for marketing and advancement purposes
  • Assist with planning small events (e.g. volunteer engagement events, media event at school) 

Advancement

  • Write grant proposals to request financial support of LUMIN Schools' operations, network growth and programs
  • Write reports to funders in alignment with grant agreement parameters
  • Develop and execute stewardship plan for current donors to demonstrate the importance of their support
  • Assist with managing Salesforce database of donor/marketing contacts.
  • Plan and coordinate distribution of annual fundraising appeals, including solicitation letters, digital campaigns, direct mail, etc.
  • Plan small to medium fundraising events to engage donors and prospective donors with LUMIN's mission
  • Support larger programmatic/capital campaign development efforts
  • Must be mission-focused, relating all activities back to LUMIN's mission and core values
  • College degree required, preferably in marketing, communications or journalism
  • Proficient computer skills, particularly with Microsoft products and Google apps
  • Experience using Facebook, Twitter and other social media platforms
  • Experience managing social media for a business preferred
  • Comfortable writing for a variety of mediums ranging from social media to letters and grants
  • Ability to thrive in a fast-paced environment while managing multiple tasks
  • Have a customer service mindset
  • Excellent communication skills
  • Must have valid Wisconsin driver's license and be willing to drive to schools and other offsite locations
  • LUMIN Schools is a Christian employer. All employees must identify as a Christian

This is a salaried position with compensation based on applicant's experience. A full benefits package will be offered, including medical, dental, vision, paid time off, pension and more. 



« Back