Marketing and Communications Coordinator

Purpose:

The Marketing and Communications Coordinator works with the Director of Marketing & Development on enhancing audience outreach, supporting institutional visibility, product development, and designing marketing collateral and video. The incumbent plays a significant role in supporting the Performing Arts Foundation earned income goals through effective marketing and promotional campaigns, events, and other activities.

The Performing Arts Foundation, Inc., established in 1972, is a multi-disciplinary, comprehensive, community supported arts agency classified 501(c)(3) by the Internal Revenue Service.

Our mission is "to enrich lives through diverse cultural experiences".

Graphic Design & Video Production

Under direction of the Director of Marketing & Development, produces and designs marketing materials that represent the Performing Arts Foundation.

• Creates all print communications including, but not limited to: the Season Brochure, Student Brochure, Sponsorship Brochure, newsletters, print advertisements, Season Program, various sales pieces, venue signage, billboards, and fund drive solicitation materials. 
• Produces institutional and show related videos. 
• Develops and manages digital graphic design projects, including custom images for website, social media, and digital signs. 
• Ensures the organization stays abreast to new industry trends and technology.

Communications

Under direction of the Director of Marketing & Development, creates and manages communications that represent the Performing Arts Foundation.

• Composes press releases, letters, and other corporate writing projects including grants and sponsorship proposals. 
• Creates and edits copy for brochures, newsletters, programs, website, and more. 
• Oversees email marketing timeline and strategy that promotes and engages patrons of the Performing Arts Foundation. 
• Acquires and organizes promotional resources from artists, agents, promoters, etc. for season promotion. 
• Manages, maintains, and creates a digital strategy for the Performing Arts Foundation social media outlets and website. 
• Creates and manages customer surveys; delivers surveys to patrons and presents results.

Marketing

Under direction of the Director of Marketing & Development, assists in developing and implementing marketing strategies that broaden the organization’s impact and effectiveness.

• Works with Executive Director and Director of Marketing and Development to develop sales “enhancers”. 
• Responsible for management of volunteers for poster distribution. 
• Assists the Director of Education and Community Engagement in the creation and setup of organizational special events and outreach activities. 
• Provide support securing ad sales for the annual season program. 
• Other duties as assigned.

Requirements of the position:

• Four year Degree in business or Technical Degree with equivalent work experience required. 
• Must provide writing and design samples with resume and cover letter. 
• Passion for the arts, an eye for design, and the ability to think about a comprehensive brand of the Performing Arts Foundation.
• Must possess exemplary writing and communication skills and be able to effectively communicate the compelling mission of the Performing Arts Foundation. Copywriting, editing, and proofing skills are necessary. 
• Proficient in Adobe InDesign, Photoshop, Premiere, and Microsoft Office. 
• Ability to keep consistent office hours, plus additional evening and weekend work based on the schedule of shows. 
• Regular public and agent contact.