Marketing and Communications Coordinator

The Grand Theater

About The Grand Theater:

The Performing Arts Foundation has directed the historic Grand Theater in Wausau, WI, for over 40 years, with a commitment to providing the best in the performing arts for the region, as well as a vide range of community and patron engagement initiatives. Over the past four years, The Grand has posted four straight seasons of record ticket sales and has sold out 64 performances. The venue has earned recognition for three straight years as one of Pollstar’s Top 200 theatres in the world, the first time the venue has ever been in those rankings. The Grand has also recently developed new programming such as the 10x10 Series, and new community initiatives such as Access for All and the Community Engagement Series. In 2018, The Grand played host to events that brought over 130,000 patrons through the doors from 67 counties across Wisconsin, and brought over 6500 first-time attendees to events.

Position Details

Marketing and Communications Coordinator
Northwest Wisconsin
Wausau, WI


The Marketing and Communications Coordinator works with the Director of Marketing & Development on enhancing audience outreach, supporting institutional visibility, product development, and designing marketing collateral and video. The incumbent plays a significant role in supporting the Performing Arts Foundation earned income goals through effective marketing and promotional campaigns, events, and other activities.

The Performing Arts Foundation, Inc., established in 1972, is a multi-disciplinary, comprehensive, community supported arts agency classified 501(c)(3) by the Internal Revenue Service.

Our mission is "to enrich lives through diverse cultural experiences".

Graphic Design & Video Production

Under direction of the Director of Marketing & Development, produces and designs marketing materials that represent the Performing Arts Foundation.

  • Creates all print communications including, but not limited to: the Season Brochure, Student Brochure, Sponsorship Brochure, newsletters, print advertisements, Season Program, various sales pieces, venue signage, billboards, and fund drive solicitation materials. 
  • Produces institutional and show related videos. 
  • Develops and manages digital graphic design projects, including custom images for website, social media, and digital signs. 
  • Ensures the organization stays abreast to new industry trends and technology.


Under direction of the Director of Marketing & Development, creates and manages communications that represent the Performing Arts Foundation.

  • Composes press releases, letters, and other corporate writing projects including grants and sponsorship proposals. 
  • Creates and edits copy for brochures, newsletters, programs, website, and more. 
  • Oversees email marketing timeline and strategy that promotes and engages patrons of the Performing Arts Foundation. 
  • Acquires and organizes promotional resources from artists, agents, promoters, etc. for season promotion. 
  • Manages, maintains, and creates a digital strategy for the Performing Arts Foundation social media outlets and website. 
  • Creates and manages customer surveys; delivers surveys to patrons and presents results.


Under direction of the Director of Marketing & Development, assists in developing and implementing marketing strategies that broaden the organization’s impact and effectiveness.

  • Works with Executive Director and Director of Marketing and Development to develop sales “enhancers”. 
  • Responsible for management of volunteers for poster distribution. 
  • Assists the Director of Education and Community Engagement in the creation and setup of organizational special events and outreach activities. 
  • Provide support securing ad sales for the annual season program. 
  • Other duties as assigned.

Requirements of the position:

  • Four year Degree in business or Technical Degree with equivalent work experience required. 
  • Must provide writing and design samples with resume and cover letter. 
  • Passion for the arts, an eye for design, and the ability to think about a comprehensive brand of the Performing Arts Foundation.
  • Must possess exemplary writing and communication skills and be able to effectively communicate the compelling mission of the Performing Arts Foundation. Copywriting, editing, and proofing skills are necessary. 
  • Proficient in Adobe InDesign, Photoshop, Premiere, and Microsoft Office. 
  • Ability to keep consistent office hours, plus additional evening and weekend work based on the schedule of shows. 
  • Regular public and agent contact.

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