Marketing and Public Relations Specialist VI

Elgin Community College

About Us:

Elgin Community College (ECC) is a comprehensive, fully accredited community college located in Elgin, Illinois, one of its most rapidly growing cities. Our district encompasses 360 square miles, serving 400,000 people, 11,000 businesses with four public school districts and 15 high schools. ECC was selected as one of five Illinois community colleges to participate in the national Achieving the Dream (AtD) initiative. It is a long-term national initiative that collaborates with community colleges to help more students earn degrees, complete certificates, or transfer to four-year institutions to continue their studies. The park-like setting of our 145 acre Main Campus offers instruction spanning nine major buildings with beautiful views. ECC also offers classes throughout the northwest suburbs of Chicago with more than 100 off-campus locations.

https://elgin.edu

Position Details

Marketing and Public Relations Specialist VI
Job
Full-time
10/15/2018
Northern Illinois
Elgin, IL

Function:

Create and coordinate implementation of marketing plans, including maintaining budgets, tracking expenditures, collaborating on creative work, writing/editing text, and supporting events. Track results of strategies/tactics to measure success and suggest improvements.

Essential Responsibilities:

1. Serve as main point of contact and marketing communications advisor for internal clients and at the institutional level.

2. Research and develop marketing communications strategies at the department, division, and event level, making certain they integrate fully with institutional marketing strategy; create institutional-level marketing communications strategies.

3. Devise mix of tactics and write marketing plans to support plan's strategies.

4. Write key messages that support overarching strategies and copy that supports key messages in multiple media.

5. Project-manage the execution of all tactics resulting from numerous plans through different states of development, collaborating with full marketing communications team.

6. Measure and evaluate the success of tactics and plans.

7. Contribute to the continual improvement processes/best practices of the department.

8. Participate on crisis communications team.

Other Responsibilities:

1. Perform other job-related duties as assigned.

2. Ability to work a flexible schedule which includes days/evenings/weekends as needed by the department.

Required Qualifications:

1. Bachelor's degree (BA/BS) from four-year college or university.

2. Five years' experience in marketing or communications field.

3. Experience writing copy for marketing and communications pieces (Web, Print ads, radio ads, press releases, postcards, letters, speeches, brochures and catalogs, etc.).

4. Knowledge of print, graphic design, photo and video production processes.

5. Proficiency in the use of the Microsoft Office suite of software programs.

6. Excellent oral and written communication skills.

7. Ability to work a flexible schedule which includes days/evenings/weekends as needed by the department.

Desired Qualifications:

1. Market research experience preferred.


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