Marketing Automation Manager

Culligan International

About Us:

Water touches everything in your home. For over 80 years, Culligan Water has been making that water cleaner, soft, and delicious for your friends, neighbors, and probably even your grandparents. Culligan Water provides the best in water softening and filtration technology. Let’s see what Culligan Water can do for your home. You could give your people Culligan Water.

https://www.culligan.com/

Position Details

Marketing Automation Manager
Job
Full-time
8/27/2020
Northern Illinois
Rosemont, IL

Specific Job Functions:

  • Analyze and report results that will drive further optimization for email performance 
  • Continually enhance customer experiences using Salesforce.com and Marketing Cloud automation 
  • Provides actionable overall market and customer insights to address key strategic questions. 
  • Evaluates customers journeys to provide insights and recommendations for further enhancements to the user experience. 
  • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations 
  • Creates PowerPoint presentations to provide market and consumer insights to dealer/local marketing and sales departments.

Requirements:

  • Proficient in Salesforce Marketing Cloud 
  • Excellent analytical skills and a high degree of business acumen 
  • Proven ability in handling concurrent projects with attention to detail and accuracy 
  • 3+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Salesforce Marketing Cloud Connect integration management, Data Extensions, AmpScript, Social Studio, Advertising Studio and Contact Builder 
  • 3+ years of experience with Salesforce Sales Cloud and Salesforce Service Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration 
  • Bachelor’s degree in a quantitative discipline or graduate degree 
  • 2 years of work experience in email marketing, marketing automation, customer journeys (or academic equivalent) 
  • Experience building and automating management level reporting 
  • Mastery of the following analytical tools: Salesforce Marketing Cloud, Salesforce CRM 
  • Proficiency in Microsoft Office Suite

Preferred Competencies:

To perform the job successfully, an individual should demonstrate the following competencies in this position:

  • Interpersonal 
  • Integrity 
  • Analysis Skills 
  • Customer Focus 
  • Oral/Written Communication 
  • Passion 
  • Resourcefulness 
  • Team Player 
  • Detail Oriented

Education:

Required:

  • Bachelors or better in Marketing or related field.

Preferred:

  • Bachelors of Science or better.

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