Marketing Communications Specialist

Are you looking to join a collaborative and enthusiastic marketing team? ImageTrend is an established, fast-paced, software development and services company never satisfied with the status quo. Innovation, legendary client service and a close-knit community describe our culture. We are seeking a Marketing Communications Specialist to be an integral team member and join our collective efforts in ensuring excellence in promoting our solutions and making our software the #1 choice in our market.

Duties Include:

• Ideation, development and implementation of outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, social media etc.) 
• Campaign management for both lead generation and nurturing campaigns 
• Execution of marketing and sales campaigns, including: email, social posts, event and tradeshow elements 
• Assist in analyzing marketing and sales data (campaign results, conversion rates, traffic, sales etc.) to help shape future marketing strategies 
• Support sales efforts by proactively providing market trends, relevant content, presentations and collateral resources 
• Researches competitive products in conjunction with product manager by identifying and evaluating product characteristics, market share, and advertising 
• Updates job knowledge by participating in educational opportunities both internal and externally

Experience or skills in any of the following a plus:

• Interview skills – for video, case study and article creation – helping to tell our clients stories 
• Experience with social channels, including social media advertising and native videos 
• Video production experience in filming, storyboarding, scripts 
• Photography skills, including editing 
• Market, customer or competitive research experience

Qualifications:

• Proven experience as marketing specialist or similar role 
• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods 
• Demonstrable experience in marketing data analytics and tools 
• Strong marketing and written/verbal communication skills required 
• Excellent organizational skills and appreciation of critical timelines 
• Ability to manage multiple projects independently 
• Experience with Microsoft Office required 
• Experience with Adobe CC 
• Knowledge of CRM and marketing automation systems, Microsoft CRM preferred 
• Experience in B2B marketing and software product writing preferred 
• BA/BS in Marketing, Communications or related field

We offer a comfortable, informal, yet fast-paced community of people who like to get stuff done. Open work environments, cozy meeting areas, unlimited snacks and tap beverages amp up your day. We recognize accomplishments by offering growth opportunities, embracing work/life balance and providing an outstanding benefits package.