Marketing Communications Specialist

Position Summary:

Work with Director of Marketing, Creative Director and internal groups to execute annual advertising and marketing campaigns. Provide targeted, persuasive copy which achieves campaign goals. Collaborate with vendors, co-workers and internal clients to drive projects to completion in a timely and effective manner. Develop and maintain marketing systems and processes to facilitate projects and manage timelines.

Duties and Responsibilities:

Copywriting and Creative

• Drafts and edits a wide range of marketing communications across multiple platforms, including print and online, social media, advertising copy, e-mail blasts, event brochures and related pieces 
• Works with design team to generate professional final documents which meet brand standards and achieve marketing and company goals 
• Serves as copywriter, editor, and internal consultant for developed materials, maintaining and continually improving corporate messaging, brand and voice 
• Makes content recommendations based on business and user needs 
• Maintains awareness of customer, competitive, and industry trends in style, voice and messaging 
• Collaborates with members of the Marketing team to maintain the overall look, feel, and branding of our organization

Marketing Support

• Assists the Director of Marketing with formulation of strategic marketing plans and initiatives and executes assigned elements of those plans, including but not limited to print, online, social media, e-mail and other collateral
• Helps establish long-term goals for targeting and reaching new markets 
• Develops and maintains systems and databases to facilitate projects from inception to completion, specifically focusing on accomplishing set goals, and managing timelines and budgets where required 
• Under direction of Marketing Director, oversees multiple projects with varying timelines and ensures their timely execution 
• Monitors and analyzes the effectiveness of all projects

Qualifications/Competencies:

• Self-starter, highly organized, and able to work well at all levels of the organization to build relationships and influence others 
• 2+ years’ experience in marketing or advertising writing-intensive role with a solid background in writing and editing clear, lively and inspiring copy for a variety of destinations, preferably in a business-to-business setting 
• Bachelor's degree preferred in marketing, communications or related field 
• Well-defined proofreading skills 
• Must be reliable and detail-oriented 
• Must possess excellent marketing communication, writing and proofreading skills 
• Must be able to work in a professional, fast-paced and team-oriented work environment 
• Calm, professional and customer-friendly in stressful situations 
• Excellent judgment, interpersonal skills and discretion 
• Must be able to communicate with a wide variety of individuals. Must be able to understand directions, communicate, and respond to inquiry in various forms and various levels of marketing expertise. 
• Must be able to operate a computer, fax machine, telephone, copier, calculator and other office machinery with proficiency in MS Office 
• Must be able to move about building and within/between workstations, sit for long periods of time and be able to lift 25-50 lbs. 
• Ability to multi-task and prioritize 
• Strong attention to details, deadlines, documentation and project timelines 
• Experience designing and executing effective social media campaigns 
• Excellent organization, time management, and communication skills 
• Familiarity with e-mail blast programs (Real Magnet experience strongly preferred) 
• Direct mail experience a plus 
• SEO/analytic experience a plus 
• Basic understanding of html coding and an eye for layout a plus 
• Experience with Adobe Acrobat preferred