Marketing Content Writer

Forte Research

As a company founded on the desire to fundamentally redefine the way clinical trials are conducted, we have been developing specialized solutions for clinical research since 2000.

We are a solutions company on a mission to help research centers unleash their research potential. We provide key solutions for Cancer Centers, Academic Medical Centers and Health Systems, including technology, consulting and optimization, and administrative services.

From the top-down, every decision made at Forte revolves around how we can make our customers’ lives better.

We are a customer-centric company by design and believe a truly collaborative approach produces the best solutions. We work side-by-side with our customers to build the solutions they really need to improve their research operations.

Position Details

Marketing Content Writer
Southwest Wisconsin
Madison, WI

The Marketing Content Writer is responsible for all content marketing initiatives to build brand awareness, position Forte as a thought leader, drive traffic and engagement, and leads that deliver sales and retain customers.

Essential Job Duties:

  • Help develop and execute Forte’s content marketing strategy on an annual and quarterly basis to ensure goals are met.
  • Coordinate an agile editorial calendar to promote content variation and ensure team members’ contributions.
  • Coordinate monthly educational webinars to drive leads, subscribers, awareness, and/or other important metrics.
  • Research, write and edit new content to enhance a robust content strategy, including e-books, blog articles, whitepapers, etc.
  • Develop innovative ways to educate and connect with our audience to drive awareness and grow subscribers.
  • Publish content across a variety of channels, including web, print, email, and social media. 
  • Help write company content on corporate website, ensuring content is relevant and up-to-date.
  • Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
  • Work with digital marketing manager to optimize content for SEO and lead generation.
  • Write monthly content reports to track progress and ensure goals are met.
  • Serve as in-house copyeditor for marketing team, reviewing marketing literature for consistency, quality and tone of voice.
  • Contribute to positive brand recognition and consistency for Forte.
  • Monitor external communications for uniformity in message and brand identity.
  • Potentially write press releases, media pitches, byline articles, op-eds, advertorials, etc.


The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


  • Bachelor degree in Marketing Communications, Journalism, Public Relations, or Business OR equivalent experience.


  • 1+ years of relevant experience preferred. 
  • Experience with WordPress or other content management systems preferred. 
  • Experience with Pardot or other marketing automation software preferred. 
  • Previous experience within the clinical research or software industry preferred.

Knowledge, Skills & Abilities:

  • A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions.
  • Ability to understand big picture strategy and develop content tactics to meet goals. 
  • Ability to produce well-written, informative and interesting content that is original and engaging.
  • A portfolio of previous work will be requested. 
  • Exceptional editing skills. 
  • In-depth knowledge of AP Stylebook. 
  • Ability to communicate effectively in both oral and written forms. 
  • Proficiency with MS Office (Word, Excel, PowerPoint). 
  • Ability to work collaboratively with cross-functional teams, while also possessing strong organizational skills to work independently. 

Licenses & Certifications:

  • None required

Job Requirements:

  • Ability to lift 25 pounds

Benefit package includes medical, dental and vision insurance coverage, life insurance, short and long-term disability, paid time off (PTO), 401(k) match, tuition and wellness reimbursements and more!

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