Marketing Director

Northwoods Web Solutions

Northwoods Web Solutions creates and delivers effective, data-driven digital marketing strategies, websites and software solutions that grow our clients' online presence. With 45 employees and a marquee list of client-partners, our mission for the past 20 years has been to offer quality digital and software solutions for the manufacturing, healthcare, consumer, entertainment, education, government, non-profit and professional services markets.

The demand for our services is strong, and we are looking for talented web professionals to grow our team. Key to our growth and success is the quality of our leadership. Northwoods is looking for an experienced Marketing Director - a critical position in our mix of experts.

Position Details

Marketing Director
Southeast Wisconsin
Shorewood, WI

Northwoods Web Solutions is looking for a proven marketing leader to help us strategically grow and take our innovative offerings to market.

Responsibilities and Skill Areas:

  • Oversee implementation of the marketing strategy - including campaigns, events, digital marketing, and PR
  • Development and implementation of brand strategies
  • Development of cross-channel marketing strategies for new and existing services
  • Work closely with the business development team, enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
  • Development of internal communications process and standards
  • Offer expert advice to develop innovative advertising, public relations, social media and events
  • Development and delivery of marketing and communication strategies and roadmap for the organization
  • Conduct continuous analysis of competitive environments and consumer trends
  • Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
  • Monitor competitor products, sales and marketing activities
  • Provide short and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data
  • Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed, recommending options and courses of action; implementing directives



Knowledge and Experience:

  • BA or BS in Marketing, Business Administration or a related field
  • 7-10 (or more) years of web experience
  • Portfolio of branding experience
  • Digital marketing experience a plus 
  • Portfolio of campaign experience and results
  • Listening
  • Expert understanding of a standard branding process
  • Understand web design concepts and best practices
  • Strong writing and communication skills
  • Strong organizational and time management skills
  • Skills in Microsft Office, CMS platforms
  • Understanding of interactive design processes and lingo
  • Enjoy collaborating with a sales team
  • Strong business analysis skills
  • Understanding of software engineering processes and lingo is a plus
  • Must be proficient with Microsoft Suite: Word, Excel, PowerPoint
  • You know that family comes first and want to work with link-minded people
  • We don't like cowboys. We like team players. Egos are encouraged to work for our competitors
  • You like a casual environment that is highly collaborative

The Benefits:

Travel is very limited and 98% in SE Wisconsin. We offer great benefits including 401(k), great salaries, free Starbucks coffee and parking, and professional development opportunities. Northwoods is an Equal Opportunity employer.

We have created a free and relaxed work environment. No micro management. You can do what you want with your work space, dress the way you want, and even work from home if you need to.

Our cultural values are built on the following 5 pillars:

  • We learn something new each day 
  • We trust and value each other 
  • We hire people, not just skillsets 
  • Our families come first 
  • We each grow in our own way 

All employees get two monitors, the latest hardware, free popcorn on Thursdays and the occasional lunch during collaboration sessions. No need to wear shoes around the office. The boss doesn't. We also have kids and dogs occasionally running around the office. (Yours are welcome if they don’t make too much noise.) We celebrate our client successes, believe in professional development, and empowering our people.

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