Marketing Generalist

CDK Global

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Drive global technology.

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

From data scientists to sales and client service experts, we’re hiring to support your growth and ours - Greenlight your career.

Position Details

Marketing Generalist
Northern Illinois
Hoffman Estates, IL

Position Summary:

This role is responsible for supporting Go-To-Market strategies and market & sales goals for product lines. This role will assist in the positioning, messaging, competitive differentiation, and enabling of the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities for CDK. The Marketing Generalist will have the aptitude to progress to a Product Marketing, Marketing Communications, or Marketing Technology level position. The responsibilities of this role include learning tasks associated with creating and executing an effective go-to-market strategy, marketing plan, lead demand generation programs, commercialization & pricing, creation of tactics, tools and resources, and KPI’s and metrics.

Position Responsibilities & Essential functions:

  • Update specific marketing plans and activities for product lines to establish, enhance and distinguish product placement in the competitive environment. 
  • Support the go-to-market Strategy and channel enablement development, advocacy and execution of an operational go-to-market strategy integrating all elements of the marketing and distribution mix 
  • Voice of the Customer, working directly with end-users to ensure best-in-class workflows and value proposition to the market 
  • Works with engineering and sales to enhance existing product(s) or product line(s) 
  • Assist in product training for Sales team by collaborating with Training team. 
  • Assist in supporting all external facing channels with messaging and tools including Field/Inside Sales, Enterprise Sales and Services teams 
  • Product advocate and presentation support of the product line’s offering to external audiences 
  • Provide input on content related to product line value propositions and all collateral and sales tools 
  • Participate in the development, management and implementation of a marketing launch plan for their product line

Qualifications & Job Requirements:

  • Bachelor’s Degree in Marketing, Business, or other relevant field, or equivalent combination of industry experience and education. 
  • 0-1 years’ experience in Product Marketing, Market Communication or Marketing Technology. Will consider candidates with strong internship experience. 
  • Ability to develop and execute effective business-to-business marketing strategies 
  • Analytic skills to support communications and business case development 
  • Excellent communications skills, to both internal and external stakeholders, both oral and written 
  • Ability to support market strategies for multiple sales channels 
  • 10-25% travel


  • Sales/Marketing experience 
  • Self-starter, highly motivated

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That’s why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectives they provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.

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