Marketing Intern

VISIT Milwaukee

Mission

VISIT Milwaukee creates economic growth and improve the quality of life for our communities by branding, marketing, and selling Milwaukee as a must-experience destination.

Overview

The Greater Milwaukee Convention and Visitors Bureau, D.B.A. VISIT Milwaukee, is a private, non-profit corporation formed in 1967. As the main destination marketing organization (DMO) for the greater Milwaukee area, our primary goal is representing and promoting Greater Milwaukee as a premier destination for major conventions, corporate meetings, group tours, and business and leisure travelers. Our goal of increasing visitor and meeting generated revenue is achieved through sophisticated and integrated sales, services, marketing, and public relations programs geared to local, regional, national and international target markets. Through this process, VISIT Milwaukee is able to reach new and existing markets to increase visitors and economic impact to Greater Milwaukee.

http://www.visitmilwaukee.org

Position Details

Marketing Intern
Internship
Part-time
9/28/2018
Southeast Wisconsin
Milwaukee, WI

VISIT Milwaukee is offering an internship opportunity in our marketing and communications department. The marketing department is charged with elevating the image of branding Milwaukee as a premier destination for meetings, conventions and leisure travel. The department also supports the entire in-house VISIT Milwaukee team with marketing projects such as annual guides, ad sales and digital projects. Additional departmental responsibilities include overseeing the marketing calendars and project schedules, seasonal advertising campaigns, media buys, social media, printed marketing collateral, PowerPoint presentations, tracking key performance indicators in CRM system, reporting and marketing research.

VISIT Milwaukee’s marketing intern supports the marketing function of the organization in several ways.

Intern responsibilities include but are not limited to:

  • Assist with marketing projects, the creation of custom promotional materials, and tracking results.
  • Assist with updating and maintaining VISIT Milwaukee websites and other digital platforms.
  • Website competitive analysis and benchmarking research.
  • Help with content creation for e-Newsletter, blogs, and social media content.
  • Update CRM database to track partners in marketing projects and lead system related to reporting and tracking of marketing initiatives.
  • Assist with maintenance of the VISIT Milwaukee photo and video library.
  • Proofing of print and online marketing content.
  • Coordination and acquisition of photography and event information from VISIT Milwaukee Partner.

Education and Experience Requirements:

  • Must be currently enrolled in an accredited academic institution with a major in marketing, business, public relations, or a related field.

 Required skills, knowledge and abilities:

  • Strong working knowledge of marketing concepts, web sites, web browsers, and various image and video file formats.
  • Advanced computer experience including MS Office required. Database experience a plus.
  • Exceptional knowledge of the greater Milwaukee area, including attractions, arts and cultural institutions, events, restaurants, etc.
  • Must have excellent written and verbal communication and customer service skills and the ability to convey information in a positive manner.
  • Keen attention to detail, the ability to coordinate multiple tasks and meet strict deadlines.
  • Ability to work a minimum of 10 hours per week during normal business hours of 8:00 a.m. to 5:00 p.m.

This is an unpaid internship and is eligible for academic credit as defined by the academic institution. VISIT Milwaukee will provide parking during the internship.

Work schedules will be determined by the supervisor and the intern, and will be during normal business hours, Monday through Friday from 8:00 a.m. to 5:00 p.m.


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