Coloplast has an exciting opportunity for a Marketing Manager, Media Strategy & Activation, to join our growing North American team.
As the Marketing Manager, Media Strategy and Activation, reporting into the Director of Consumer Acquisition, you will oversee the paid media needs for the Coloplast and Comfort Medical business, with an emphasis on digital (80%). In this role, your primary responsibility will be to partner with the Digital Media Activation team at headquarters (Denmark) and product marketing in US on paid media planning and execution.
The Digital Media Activation team is responsible for executing paid media campaigns across the entire global organization. Within the US, you will function as a strategic expert responsible for media spending strategy development and management, with the goal of new consumer acquisition. You will partner with product marketing to build media spending strategy which reflects our commercial priorities, develop media plan, ensure on-going performance optimization, and maximize the return of our Media spend investment.