Marketing Manager - Special Programs (Events)

Position Overview:

Reporting to the Sr. Marketing Manager of Strategic Initiatives, this position is responsible for building innovative marketing strategies and leading, planning and executing strategic marketing programs designed to drive foot traffic and awareness of key tenant and mall property initiatives.

Responsibilities:

• Project manage the creation, delivery and optimization of marketing campaigns – from large/complex to short/specific – that utilize a broad, omni-channel marketing mix to position Brookfield Properties Retail and its retail properties strongly in the market and drive engagement, mall traffic, increased shopper spend and frequency of visits, and awareness of the company's tenant portfolio
• Leverage consumer research to promote and optimize content that resonates with the key shopper segments
• Strictly and diligently manage marketing program budgets
• Deliver flawlessly executed marketing activations on time and on budget
• Collaborate with Corporate Public Relations to create strong PR plans to complement our marketing programs 
• Research and maintain expertise in current and emerging consumer marketing trends and experiences
• Provide regular status reports and briefings to stakeholders and functional leadership teams
• Leverage Project Management platform(s) to organize and inform work-teams, document decisions, share creative assets and assign tasks 
• Oversee marketing activation and tactic performance and effectiveness and optimize when necessary
• Represent team as marketing subject matter expert, consult with internal and external partners to ideate and deliver marketing strategies and plans
• Have a detailed understanding of sales performance and traffic results for marketing ‘activated’ properties and implication to on-going strategy
• Seek and encourage retailer participation in marketing programs as an effort to promote their business and add value to overall marketing efforts
• Manage and prioritize work effectively to ensure internal deadlines, timetables and approvals are met

Qualifications:

• Bachelor’s degree in marketing, communications or relate field required,
• Master’s degree preferred
• 6+ years of B2C marketing experience, including digital and retail marketing experience
• 3+ years’ experience in digital marketing 
• Event management and coordination is a plus
• Experience in the food industry is a plus 
• Strong experience with strategic planning and project management 

We are committed to creating a diverse environment and are proud to be an equal opportunity employer.

All qualified applicants will receive consideration for employment regardless of race, color, religion, gender, gender identity or expression, genetic information, marital status, sexual orientation, national origin, disability, age, veteran status, or any other characteristic protected by federal, state, or local law.