Marketing Manager

Safe Reflections

Safe Reflections Inc. is a global technology leader in providing reflective solutions to the occupational safety, military training and consumer activewear apparel markets. Safe Reflections converts 3M™ Scotchlite™ Reflective Material and other globally sourced reflective for many of the world's leading manufacturers of uniforms, safety clothing, and athletic apparel to enhance the wearer's safety during outdoor work or play. Founded in 1994, Safe Reflections is a privately owned company with a new manufacturing and technical research facility in Saint Paul, MN and a new converting facility in Taiwan. We are establishing a fun, growth-oriented and entrepreneurial culture and believe that we are one of the most desirable employers of like minded people. Employing over 50 people in Saint Paul, Safe Reflections has a proud 20+ year history of developing proprietary products with double digit growth annually. Our goal is to double the size of the company every five years through a) geographical expansions into Europe, Asia and Latin America, b) new reflective product innovation, and c) building a direct to consumer based reflective business.

We invented and are the exclusive converter of 3M™ Scotchlite™ Comfort Trim® segmented reflective trim. Developed to keep workers cool and safe, it is the industry standard for breathable reflective trim that maintains a soft hand and an unmatched comfort level.

Continuing our streak of innovation in 2013 we launched a patented line of unique colorized high-brightness reflective trims, transfers, and fabrics which are marketed under the Brilliant® brand. This new reflective product provides superior reflectivity, wash durability, and colorfastness giving clothing designers new options on how to integrate safety, reflectivity and fashion. We now have a new line of products that have been designed for post-production application and we are launching a new e-commerce business venture called ReflectYourGear™ that will sell our Brilliant® Color Reflective direct to the consumer.

We are a small entrepreneurial company and are committed to keep our culture that way. Everyone is expected to wear many different hats and do whatever it takes to work safely, make a quality product to satisfy our customers and grow our business. People joining our company will enjoy this type of working environment.

Safe Reflections is an Equal Employment Opportunity/Affirmative Action Employer. Women, minorities, veterans, and individuals with disabilities as well as all other qualified individuals are encouraged to apply.

http://www.safereflections.com


Position Details

Marketing Manager
Job
Full-time
9/14/2018
Twin Cities Metro
Saint Paul, MN

The Position:

Safe Reflections is growing as a company and we are growing our team as well. There is a great story developing as we continue to work tirelessly around how the world sees reflective… so that the world can see our customers! We are looking for someone to help us tell that story!

Are you that person? Are you ready for a new challenge and want to join a fast-moving team that is focused on making a real difference and a real impact? We have recently begun to build out the Marketing function within Safety Reflections and are at a critical point as we add a dedicated marketing professional to oversee a wide variety of marketing and communications activities.

This role will report to the newly hired VP-Business Development and be ideal for a hands-on marketing and communications specialist that is looking make an impact on a growing company and a diverse customer base.

Responsibilities include the following:

  • Develops strategic marketing plan to meet goals and objectives of the company. 
  • Develops and maintains marketing budgets. 
  • Plans and coordinates the marketing of current and new programs. 
  • Develops and coordinates production of marketing and promotional materials and programs including but not limited to print, electronic media, photography, video, trade show, direct mail and signage. 
  • Provide specific support for selling efforts including development of selling tools, sales presentations and key customer communications. 
  • Responsible for the 3M Marketing Fund Development (MDF) annual account. 
  • Develops plans, programs and promotions to improve market penetrations and meet company objectives. 
  • Coordinates and manages market research and competitive analysis; utilizes knowledge and prepares reports as needed. 
  • Assists with the development and maintenance of consistent company image and messaging throughout all marketing and promotional materials and product lines. 
  • Manage press release process. 
  • Website: Responsible for development, implementation and maintenance of the company’s web presence. Will play a major role in developing a new global website for the company. Monitors web traffic, performance and capacity to identify, prevent and resolve issues. 
  • Coordinates and manages marketing outside agencies and contractors. 
  • Manage social media marketing campaigns and day-to-day activities including: Development of relevant content topics to reach the company's target customers. Creation, curation, and management of all published content (images, video and written). 
  • Attend all required and assigned meetings and trainings. 
  • Other duties as assigned.

Qualifications:

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

  • Bachelor’s degree (B.A.) Marketing, Communications or Business Administration or equivalent in related field. 
  • 4-6 years related experience. 
  • Excellent written and oral communications skills. 
  • Excellent presentation skills. 
  • Strong organizational, problem-solving and analytical skills. 
  • Ability to manage priorities and workflow. 
  • Versatility, flexability and a willingness to enthusiastically work within an environment of constant change and shifting priorities. 
  • Proven ability to handle multiple projects and meet deadlines. 
  • Creative, flexible and innovative team player.

Language Skills:

  • Language: Fluent English 
  • Clear and concise written, verbal and interpersonal communication skills that produce desired results. 
  • Excellent oral, written, interpersonal and communication skills. 
  • Ability to present information effectively and respond to questions from internal and external customers including sales staff, internal colleagues and vendors. 
  • Capable of reading and interpreting information with the ability to share with others as needed. 
  • Ability to use personal computer for standard business and other work-related software with minimum instruction. 
  • Ability to read and interpret reports, sales materials and other related materials.

Mathematical Ability:

  • General knowledge of accounting principals and practices. 
  • Ability to effectively present financial information and respond to questions from internal and external stakeholders which includes vendors, management, customers and clients.

Salary: Commensurate with Experience.



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