Marketing Operations Manager

Essential Duties and Responsibilities include the following (Other duties may be assigned):

Product Marketing -

• Develop sales tools including data sheets, presentations, videos, case studies, catalogs, white papers, tips and tools, press releases, brochures, competitive matrices, tradeshow banners. 
• Develop product positioning and messaging, value proposition of the products. 
• Create and implement sales tools for partners, both at new product launch and ongoing. 
• Maintain library of product images, graphics, stock assets. 
• Partner with regional sales leaders to create, launch and manage sales promotions. 
• With product management, develop/maintain price lists, with a focus on accuracy. 
• Develop and implement messaging for full product life cycle. 
• Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies. 
• Manage sales and leadership meetings, agendas, awards, logistics.

Online Marketing -

• Critical to this job is collaborating with Associate Communications Manager for maintaining the detailed content structure that supports the multi-site, multi-language website, as well as the catalogs that support the Webshops and Sales Portals. Attention to details and tight controls will ensure success. 
• Manage company website (www.rimage.com) to ensure products are accurately presented to the market in each region and language. Produce valuable and engaging content, implement SEO best practices. 
• Drive Sales Portal catalogs and functionality for Americas and EMEA, securing partner orders through automated Sales Portals. 
• Support Webshop catalogs and functionality for Americas and EMEA, for end user orders. 
• Develop and drive digital marketing and analytics. 
• Improve site experiences by analyzing web data, customer needs, and business goals, contributing to forward-thinking strategies.

Product Development - 

• Participate on new product core team, defining product requirements and providing supporting research and feedback. 
• Support engineering with new or revised technical documents including files for labels, badging, packaging, etc. Recommend product naming. 
• With product management, write/edit/update product documentation including User Guides, Setup & Installation Guides, Service Manuals, etc. 
• Gather and Analyze market and customer information to develop forward looking strategies that meet changing technologies and demand. 
• Work with external vendor or internal resources for translation to Spanish, German, French, Chinese, Japanese. 
• Ensure timely and accurate delivery of all marketing tools to meet new product launch dates.

Essential Education, Skills and Experience:

• 5+ years of product marketing experience with at least 2 years’ experience in a field facing role; high-tech hardware or software preferred.
• BA in Business, Marketing or related field; MBA preferred
• Exceptional proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Excellent people, negotiating and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Experienced, hands-on professional with a history of success in managing projects, products and services to budget.
• Strong analytical skills and strategic thinking mindset
• Outstanding writer, excellent proofreader.
• Killer attention to detail, willing to roll up the sleeves and jump in.
• Experience in digital marketing and website management preferred.
• Global marketing experience is a plus.

Qualifications:

Behaviors:

Preferred:

• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations:

Preferred:

• Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization