Marketing Performance & Analytics Manager

Medline Industries

In a complex healthcare world, Medline strives to help our customers achieve both clinical and financial success. We do that through a personalized approach to listen and better understand our customers’ needs in an environment that tirelessly demands lower costs and better outcomes.

We are both a manufacturer and distributor with 1,600 direct sales reps who are dedicated points of contact for customers across the continuum of care. Because of our capabilities and engagement with other clinical and industry thought leaders, we deliver the most robust product portfolio and patient-care solutions to help healthcare providers perform at their very best.

Our responsiveness and commitment to advancing the health of healthcare is evident in our actions every day. This is who we are. This is why customers choose us as their trusted, integrated business partner.

https://www.medline.com/


Position Details

Marketing Performance & Analytics Manager
Job
Full-time
8/25/2021
Northern Illinois
Northfield, IL

Work with product divisions, sales, and marketing leadership to develop and codify the best ways to shorten the sales cycle. Responsible for building a practice that turns marketing data into useful information. Lead the measurement process at all stages of marketing campaigns.

MAJOR RESPONSIBILITIES:

Pre-Campaign Planning

  • Identify data from divisions about market, competitors, and customers to shape campaign brief 
  • Identify analogue projects from past marketing initiatives and pull relevant insights to shape campaign 
  • Determine KPIs for the campaign based on the business problem that directly tie to ROI 
  • Recommend benchmarks for KPIs based on past campaigns or industry best practices 
  • Develop reporting dashboards and cadence for campaign performance 
  • Work with sales and division leadership to develop a “Qualified Lead” definition that is the signal or threshold to hand a lead over to sales

Campaign Performance Analysis

  • Monitor performance metrics during the campaign to highlight pivot opportunities for better results and return on investment 
  • Create a model that ties leads to sales cycle performance 
  • Provide “Quick-Hit” summaries for smaller-scale tactics like email blasts and small paid campaigns 
  • Transform data insights into digestible presentations for leadership teams

Campaign Sales Force Effectiveness

  • Develop useful information based on marketing data that can be handed to sales to indicate customer interest in the deal 
  • Develop and refine score thresholds based on the unique needs of the business to automate activity handed over to sales 
  • Tie marketing campaign metrics to sales revenue 
  • Develop “dossiers” for Enterprise Brand marketing that show corporate sales all the activity across the account that customers and prospects are taking 
  • Continually test and refine options to present sales with the most relevant information based on marketing activities

Post Campaign Analysis

  • Pull data from all the tactics to assess the impact of the campaign on the business objective 
  • Determine ROI on campaigns and marketing strategy 
  • Determine efficacy of individual tactics based on their role within the marketing mix 
  • Develop compelling presentations that recap the campaign to be shared with business sponsors and also used as a case study for future projects 
  • Maintain and manage a library of case studies for teams looking for information

Education:

  • Bachelor’s Degree in Marketing or related field.

Certification / Licensure:

  • None required.

Work Experience:

  • At least 7 years of marketing experience building, launching, and managing B2B marketing plans. 

Knowledge / Skills / Abilities:

  • Experience with Google Analytics, Marketo, Microsoft Excel, Ad Platforms (e.g. Facebook, Google, etc.). 
  • Experience working with cross-functional teams and facilitating teams to identify and implement solutions to complex problems. 
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions. 
  • Experience developing and delivering presentations to various audience levels within, and external to, an organization.

PREFERRED JOB REQUIREMENTS:

  • Experience with Adobe Analytics and Tableau.


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