Marketing Product Manager

Primary responsibility of this position is to drive new product development processes across specific market segment for the organization, execute product changes throughout the product lifecycle, manage the maintenance of current product portfolios and processes around sunsetting /obsolesces of products. The role will include the implementation of these activities and that they align with launch timelines, as well as with business strategic initiatives and objectives.

Driving Performance

• Manages key segment product line life, with insights driven recommendations to building a long-term product roadmap for each channel. Specifies market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• Collaborates with teams to help drive the product development process. Manages the documentation that drives the product development, product modification and product obsoleting activities.
• Works with Sr. Product Marketing Manager and sales to incorporate volume projections and timing and engineering to define product release requirements. Acts as project manager to ensure timely action on activities related to the process.
• Works closely with sourcing team and Sr. Product Marketing Manager to ensure product partners are delivering components or finished goods in line with marketing expectations.
• Monitors the product line for under-performing products and makes recommendations for product changes to bring profitability.

Product Research 

• Conducts market analysis and business case development for portfolio, including NPD, product improvements, maintenance and sunsetting.
• Responsible for research and investigation of consumer trends, usability, field testing and collaboration with Brand team and R&D on industry or adjacent category innovations. Must be able to leverage learnings and data to drive NPD resulting in category leadership.
• Helps drive organization to be customer focused and market driven.
• Develops and maintains files on each significant competitor across all channels within a specified product category. Monitors key indicators related to the health of the competitors’ organizations, go to market strategies and product portfolios.
• Responsible for communicating product related news to the organization and sales force including new product announcements, competitive advantages and updates or information related to the discontinuation of skus or categories.

General Marketing 

• Develops go-to-market plan for new products and existing product lines, working closely with Sr. Product Marketing Manager, sales and product development teams to ensure success of product once launched. Coordinates beta test programs within the channels. Develops a plan to ensure continued success of existing products including an understanding of when best to retire a product or make changes to ensure relevancy within the market.
• Works with the communication teams in developing visual aids and training programs to help increase our customer’s confidence and knowledge in the use of our products. Oversees the development of sales collateral materials that stress how our products can best benefit the customer or end user.
• Works with engineering to craft product feature/benefit copy, message hierarchy and technical information for Use & Care manuals, packaging, catalogs and web site specifications. Ensures product and engineering drawings are available for use during the development of marketing launch materials.
• Supports the packaging development process by providing product samples and overseeing structural development through successful testing.
• Responsible for the development of price lists and catalog sheets. Working with engineering, sales and marketing communications, the product manager ensures the key information is gathered in a format that is best utilized by each channel.
• Keeps abreast of all trends in the industry.

• Bachelor’s Degree in Marketing or a related field.
• Four to seven years of product marketing experience, preferrably with consumer products.
• Some leadership experience is preferred, however, this position does not currently have direct reports.
• Must possess keen ability to analyze market share and competitive data that impact and influence business decisions.
• Must be able to demonstrate adaptability and flexibility to change.
• Some domestic and international travel is required.

Andis offers competitive wages and a full benefit package. Our benefits include:

• Health, Dental & Life Insurance
• Medical and Child Care Flexible Spending Accounts
• 401(k) with Company Match
• Summer Hours
• Paid Vacation
• Paid Holidays and more.