Marketing Specialist III

Short Elliott Hendrickson Inc. (SEH®)

Short Elliott Hendrickson Inc. (SEH®) is an employee-owned company comprised of more than 800 engineers, architects, planners, scientists and talented professionals who work to provide exceptional service and value to our public and private clients. SEH employee-owners solve our world's complex challenges of renewing infrastructure, improving mobility, engineering clean water and designing better places all which contribute to Building a Better World for All of Us®. We've been in business for more than 90 years with evidence of our work in more than 40 states.

https://www.sehinc.com/

Position Details

Marketing Specialist III
Job
Full-time
4/15/2022
Twin Cities Metro
St. Paul, MN

Creative. Innovative. Strategic. Impactful. Those are words that describe the brand desired by the Marketing team, and if those attributes are important to you, we welcome you. Much of our work is collaborative to build our Company's brand through a wide array of channels -- both internal to our employee influencers and to our clients, those who work with us now and those we hope to work with in the future. First you must have a passion and the talents to write a story that showcases thought leadership of technical experts. Then, a desire to define all the multiple ways that story can be told.

We believe our team is better when we all bring our creative inputs to the table -- whether for content, social, video, podcasts and a host of other platforms. If you know HubSpot or other marketing automation - that's a plus. At SEH, we provide you with the option to work where you live your best work life -- whether that's in an office or in a remote location. You choose - that's SEH life.

Responsibilities May Include:

  • Brand: Advances the SEH brand and brand voice through all marketing channels – internal and external. 
  • Content: Significant focus on writing compelling and engaging content to highlight the thought leadership of engineers, architects, planners, scientists and host of professionals who make up SEH. Conducts independent research to come up with content ideas in assigned areas. Furthers content/inbound marketing strategy by working with subject matter experts to identify and write content for the website, blogs, video scripts, case studies, eBooks with the end goal to be positioned as a thought leader to create leads and attract recruits. Identifies and brings forward content ideas to further strategy(market/geography/cultural). Leverage content through digital channels to build brand and generate leads. 
  • Leads: Leads the development and execution of campaigns from concept to completion; serves as a project manager, facilitating meetings, communicating with stakeholders, setting and managing schedules, working with creative teams and SMEs to reach goals. 
  • Growth: Responsible develop marketing communication strategies to build brand of specific growth areas. 
  • Social: Plays a significant role in building social channels, recognizing importance of a consistent voice. Brings forward ideas and generates content regularly for social media channels to expand and leverage our brand. Dives into the metrics to understand where to focus or pivot strategy. 
  • Corporate Communications: Leads assigned corporate communication activities in partnership with marketing specialists and marketing manager. 
  • Marketing Automation: Understands and actively engages with HubSpot to launch campaigns, track leads, understand clients through daily/weekly/monthly activities. 
  • Ambassadors: Actively collaborates and connects with Practices to help SMEs build personal brand, social sell and to influence others. 
  • Trends: Keeps abreast of trends and brings forward ideas to advance how the team helps the company achieve its goals

Required Qualifications:

  • Bachelor's Degree in Communications, Journalism, Marketing or a related degree. 
  • A minimum of seven (7) years of experience 
  • Ability to manage multiple projects simultaneously through prioritization and workload scheduling; work well under pressure with tight deadlines 
  • Excellent interpersonal skills: ability to work within a team environment and be an active team member to foster a sense of collaboration, creativity and trust 
  • Experience using a marketing automation software 
  • Persuasive writer

Preferred Qualifications:

  • Experience using Adobe Creative Cloud, SharePoint Online, Content management software and HubSpot 
  • Experience working with subject matter experts, content reviewers, editors. 
  • Self-starter who takes initiative and ownership. 
  • Well-organized, capable of handling multiple details simultaneously, and able to easily move between strategic and tactical work.

Base compensation is expected to be in the range of$75,000 and $80,000, based on skill set and experience. Check out our full benefits package at, https://www.sehinc.com/seh-benefits.


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