Marketing Specialist

Litetronics

A CULTURE OF INNOVATION:

Since Litetronics’ founding in 1970, we’ve been passionate about finding innovative ways to make lighting easier to install, better looking, longer lasting and more efficient. We think lighting should simply make sense and adapt to what your business really needs. We also continuously improve our products, support and delivery. And while some companies offer warranties that are longer than they’ve been in business — we’re proud of our decades of experience and reputation for world-class engineering and quality control.

Litetronics is here to give you more choices. More savings. More spaces people like to be in, whether they are at work, school or play. And dramatic energy efficiency that makes the world a better place, for all of us.

https://www.litetronics.com/


Position Details

Marketing Specialist
Job
Full-time
4/1/2020
Northern Illinois
Bedford Park, IL

We are looking for a high performing and enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the execution of marketing plans to reach company targets for lead generation, product promotion and brand awareness. This is a marketing generalist role with a heavy emphasis on inbound marketing. The position could involve everything from demand generation, writing content, executing digital marketing, trade shows, public relations, tradeshows and everything in between. The goal is to execute effective marketing programs and tactics that will help us grow the business.

Inbound Marketing

  • Become an expert in the HubSpot inbound marketing tool 
  • Own the lead generation process, lead scoring, nurture programs and ongoing reporting 
  • Support digital agency in meeting SEO goals 
  • Develop and execute email and social communications targeting reps, distributors and end users Create and manage blog to drive inbound traffic Make updates to website and forms via Word Press and Hubspot Assist with monthly measurement and goal tracking

Content Marketing

  • Partner with Product Manager to develop content roadmap and execute deliverables 
  • Manage third party writer to execute press release, case studies, newsletters and blogs

Outbound Marketing

  • Partner with head of Marketing to execute marketing tactics targeting Distributor branches 
  • Manage incentive, promotion and point of sales programs

Event Management

  • Execute deliverables supporting local sales events and corporate tradeshows

Graphic Design

  • Design product collateral, one pagers and case studies

Requirements:

  • 2-3 years of marketing experience 
  • BS Degree in marketing, communications or equivalent 
  • Experience using HubSpot or other marketing automation tools required 
  • Lighting industry experience desired 
  • Strong writing skills to effectively communicate both internally and externally
  • Proficient in InDesign and other Adobe products desired 
  • Experience working with Word Press websites desired 
  • Detail oriented, strong communication, organization and prioritization skills


« Back