Marketing Specialist


Thrivent is a not-for-profit, membership-owned, financial services organization that guides Christians on their Wise With Money Journey. As a mission-driven, membership-owned organization, we offer our more than 2 million members and customers a broad range of financial products, services and guidance to help them live a life of contentment, confidence and generosity. Thrivent and our family of businesses offer insurance, investments, banking and advice over the phone and online, as well as through financial professionals and independent agents nationwide. For more than a century, Thrivent has helped Christians make wise money choices that reflect their values while offering them opportunities to demonstrate their generosity where they live, work and worship.

Thrivent fosters a diverse workforce to serve our diverse membership, reflecting a wide range of backgrounds and experiences. If you’re intrigued about our work and the possibility of becoming part of it, we invite you to visit to learn more. You won’t just build a career; you’ll be part of an organization focused on growing, innovating, and serving.

Position Details

Marketing Specialist
Twin Cities Metro
Minneapolis, MN

Individual contributor role that is responsible for providing expertise in support of execution of marketing plans and tactics that align with Brand, CRM, and fraternal engagement marketing strategies. The Marketing Specialist leverages data and analytics to make operational decisions, recommendations and to continuously improve marketing results. This position participates as a team member on work streams, projects and initiatives that engage cross-organizational team members.

Job Duties and Responsibilities:

  • Experience with database marketing and supporting marketing platforms. This includes but is not limited to Watson Campaign Automation, Salesforce, HTML/CSS/Javascript. 
  • Experience in data operations which can include SAS/SQL and development of data flows for distribution lists. 
  • Leverages market data and analytics to monitor success of marketing programs/initiatives and to continuously improve upon marketing results. Gathers field, member and stakeholder feedback to ensure alignment and to optimize effectiveness. Continues to build marketing intelligence through external and internal data sources. 
  • Uses vertical marketing expertise/experience to contribute to the execution of marketing plans that support the organizational brand, or CRM strategies. 
  • Responsible for delivering on tactics that support productivity and new member growth and positioning of brand to select market segments through multiple communication channels. 
  • May produce content on social networking websites, interactive marketing related media. 
  • Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to branding and distribution of member offers that attract target segments, drive membership growth and increase member loyalty.

Required Job Qualifications:

  • 3-5 years marketing or related experience. 
  • College degree in marketing or related field; masters a plus but not required. Experience in a specialized area of marketing (direct marketing, e-marketing, communications, analytics, brand positioning, social networking media, etc.) and/or project/program management. 
  • Knowledge of financial services industry, fraternal benefit societies, or membership organizations a plus 
  • Excellent communication skills. 
  • Demonstrates strong project management and collaboration skills 
  • Applies a development mindset that uses creativity and marketing expertise to develop new, more effective and more efficient marketing approaches.

Other Critical Factors:

  • Business acumen and the ability to work across the enterprise. 
  • Collaboration/networking skills. 
  • Ability to work independently & effectively to manage multiple projects simultaneously in the face of ambiguity, shifting priorities, and rapid change

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