ABOUT:
Since opening its doors in 1992, Mall of America® has revolutionized the shopping experience of tens of millions of visitors a year. A leader in retail, entertainment and attractions, Mall of America is one of the top tourist destinations in the country and is known around the world.
HISTORY:
In 1982, the Minnesota Twins and Vikings relocated from the Metropolitan Stadium in Bloomington to the H.H.H. Metrodome in downtown Minneapolis. This created an unprecedented development opportunity for 78 acres of prime real estate. Three years later, the Bloomington Port Authority purchased the stadium site and began entertaining proposals for development. Mall of America was chosen from four final proposals, and on June 14, 1989, developers and local dignitaries broke ground. On August 11, 1992, when Mall of America® opened its doors, 330 stores opened for business and more than 10,000 employees started their first day of work.
TODAY:
Mall of America hosts more than 400 events a year, ranging from concerts, to celebrity appearances and fashion shows. Each year, 40 million people from around the world visit the mall, generating nearly $2 billion each year in economic impact for the state.
ESSENTIAL DUTIES AND RESPONSIBILITES:
Translate company and business goals and objectives into successful, integrated marketing programs that deliver results.
Develop and execute local, regional and national media strategies; plan, negotiate, direct buy and analyze effectiveness of media placements.
Partner with media representatives to evaluate best optimum use of budgeted funds to achieve marketing objectives.
- Identify and define audience segmentation and targeting. Analyze audience data as it pertains to effective marketing campaigns.
- Leverage data and insights to refine plans and measure results.
- Lead tactical execution of integrated marketing programs across all marketing channels in alignment with brand and campaign messaging requirements.
Identify opportunities to expand advertising across new and emerging platforms. Including but not limited to vendor collaboration and real-time marketing content.
- Research, develop and execute results-driven programs to promote retailers and trends to customer targets.
- Develop and manage relevant marketing content on the MOA website, mobile app, social media channels and other tools -- ensuring accuracy and alignment to messaging.
- Manage a centralized calendar of campaigns and initiatives.
- Support and execute research that incorporates new and emerging trends, technology and innovation as well as new and emerging retail and shopping concepts that position Mall of America as a leading retail and entertainment destination.
- Staff development