Media Planner/Strategist

About the opportunity:

Eicoff is looking for a creative thinker who is articulate and a self-motivated problem solver that will manage the development of strategic plans for multiple clients across the ever-changing media landscape, ideally incorporating our client’s data in the development of targeted cross platform strategies. Opportunity to train and grow their own team.

Job responsibilities:

• Media planning across all media (online and offline) 
• Develops objectives, strategies, plans and presentations 
• Comfortable collaborating with various stakeholders (customers, partners and internal teams), assessing outcomes and making recommendations. 
• Help manage day to day planning and on-going projects for various account based needs 
• Establish and manage a work plan for each key deliverable within the agency and client 
• Creates and manages media partner RFP process 
• Work with our vendors to vet that they are strategically relevant and commercially viable 
• Research market trends in emerging media and make recommendations to agency/client 
• Ongoing investigation of new media, technology and planning tools 
• Participate in ideation sessions as needed for all clients 
• Continue to grow industry knowledge and experience via research and attendance at key training and industry presentations. 
• Ensure key communications are delivered in a timely manner to all participating members

• Minimum three years Media Planning experience; especially across broadcast and digital channels, with knowledge of direct response television practices 
• Experience in cross-channel planning, particularly in understanding and measuring the impact of offline media on digital channels 
• Accurate and detail oriented with exceptional creative thinking and problem-solving abilities
• Exhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressure 
• Ability to interact with all levels of staff across the agency and clients 
• Strong quantitative and analytical skills 
• Solid writing and presentation skills 
• Experience with qualitative tools (e.g Simmons, MRI, ComScore, etc) 
• Familiarity with Kantar competitive reports 
• Proficiency with Microsoft Excel, Word and PowerPoint 
• Expertise with cross platform planning tools (e.g. ComScore, Nielsen, etc) 
• Familiar with TV measurement landscape, and tools used to measure digital impact (TV Squared, iSpot, etc.) 
• Experience with advanced targeting and data based campaigns helpful 
• Be enthusiastic and display proactive thinking