Public Relations Account Strategist

The public relations account strategist is responsible for the overall strategy and tactical execution for assigned clients. You’ll be expected to become fully familiar with products, markets, and media in which assigned clients operate in order to efficiently and effectively deal with clients’ public relations needs.

Responsibilities:

• Prepare public relations plans and strategies based on client goals and objectives. 
• Research and maintain client media contact lists. Perform ongoing media relations activities to maximize earned media opportunities for clients. 
• Coordinate media interviews for assigned clients and provide media training as necessary. 
• Write a wide-range of PR copy including press releases, media alerts, story pitches, and client talking points. 
• Read industry news and trends for assigned clients and use this information to create new PR opportunities. 
• Prepare projects briefs and work with agency content writers to produce PR articles and with the creative department to product art and photography to support the story. 
• Work with the social media team to maximize PR opportunities for assigned clients. Prepare client meeting agendas, project status reports, and quarterly analysis reports. 
• Regularly brief the account team on the status of PR project activities. 
• Plan special events such as grand openings, anniversary celebrations, and product launches.
• Represent the agency at industry functions and promote the agency at every opportunity

Personality Trait Must-Haves: 

• A Strategic Drive – The ability to look at the big picture and prepare a comprehensive plan to help the client achieve their business goals. 
• An Investigative Spirit – A nose for consumer trends and newsworthy stories. 
• Persuasive Prowess– The ability to sell an idea to a wider audience. 
• A Relationships Builder– The ability to cultivate new connections and form meaningful and mutually beneficial relationships. 
• Tenacity – The can-do attitude to achieve success, no matter what obstacles are in your way. 

Reports to the manager of public relations.

• More than 5 years of experience in public relations or strategic communications 
• Client relations experience required 
• Media relations experience required 
• Experience with CisionPoint is a plus 
• Excellent verbal, written, and presentation skills 
• Proficient knowledge of public relations practices, tactics, and strategies 
• Be highly organized and capable of working in a deadline-driven environment

• Paid vacations 
• Paid holidays 
• Simple IRA benefits with company matching 
• Health insurance 
• Dental insurance 
• Vision insurance 
• Compensation is competitive and based on demonstrated skills and experience