Public Relations & Media Strategist

Protolabs

About Us:

Our company was founded in 1999 by Larry Lukis, a successful entrepreneur and computer geek who wanted to radically reduce the time it took to get injection-molded plastic prototype parts. His solution was to automate the traditional manufacturing process by developing complex software that communicated with a network of mills and presses. As a result, plastic and metal parts could be produced in a fraction of the time it had ever taken before.

Over the next decade, we would continue to expand our injection molding envelope, introduce quick-turn CNC machining, and open global facilities in Europe and Japan.

In 2014, we launched industrial-grade 3D printing services to allow product developers, designers, and engineers an easier path to move from early prototyping to low-volume production.

And in 2017, we acquired Rapid Manufacturing to further expand our machining capabilities and introduce sheet metal fabrication into our suite of services. Yeah, we've been busy.

Today, Protolabs is the world’s fastest manufacturer of custom prototypes and on-demand production parts with manufacturing facilities in five countries.

https://www.protolabs.com/


Position Details

Public Relations & Media Strategist
Job
Full-time
10/23/2020
Twin Cities Metro
Maple Plain, MN

Position Overview:

The Public Relations (PR) & Media Strategist is responsible for developing and executing Protolabs’ annual public relations plan, driving media/influencer outreach, and leading targeted partnerships and programs. This involves working both cross-functionally across the marketing team along with external agencies to create brand awareness, thought leadership expertise, engagement, and demand. It’s critical that the strategist is able to seek out and foster key external relationships that elevate the brand through media coverage, executive engagements, and cross-promotional initiatives. Ideal candidates will bring a modern approach to PR and outreach, an ability to craft well-written stories and messages that resonate with technical and executive audiences, and a willingness to adapt to change within a fast-paced marketing environment.

Primary Responsibilities (70%):

  • Earned Media: Develop relevant messaging and stories that sync with company strategy, industry trends, and publishers’ editorial schedules for tiered media pitching to secure coverage in industry trade press as well as regional and national business news media. This role is responsible for maintaining a network of media contacts, building relationships with that network, and regular outreach for coverage. Work also entails managing internal relationships with SMEs and leadership team during media interviews and byline development for thought leadership opportunities.
  • Owned Media: Work with in-house creative team to identify existing messages and content that can be leveraged in overall media outreach plan.
  • Content Development: Write clear and concise marketing content for abstracts and media pitches, blog posts, social media posts, press releases, and other content; work closely with social media team to develop and execute messages.
  • Partnerships + Sponsorships: Actively engage organizations and influencers to team with on cross-promotional initiatives and sponsorships; capitalize on timely events within entertainment, pop culture, industry celebrations, and other micro moments with digital campaigns.
  • Performance Monitoring: Develop metrics and methods to track and report on overall PR and media effectiveness in order grow and optimize our brand.

Secondary Responsibilities (30%)

  • Awards + Recognition: Secure and communicate local and national recognition as company and leadership team recognition for individuals.
  • Charitable Giving + Community Impact: Bring external awareness to programs community support (Protolabs Foundation), green initiatives, and education (STEM).
  • Crisis Management: Develop marketing communication strategy and response plan during times of crisis e.g. global pandemics.
  • Trend Watching: Stay relevant on industry trends, company initiatives, and key talking points to strategically align them for optimal media coverage.

Minimum Qualifications:

  • At least 5-7 years of marketing experience with at least 3-4 years focused on public relations, media, or brand strategy activities 
  • Experience with programs like Meltwater and TrendKite for media monitoring 
  • Fearlessness in presenting new and creative ideas to the marketing team 
  • Ability to be both self-leading and independent on projects but still thrive within a highly collaborative global marketing team 
  • Excellent written and oral communication skills is a must

Education Requirements:

  • Four-year college degree, either in public relations, marketing, or communications.


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