Public Relations & Social Media Manager

CDK Global

With more than $2 billion in revenues, CDK Global is a leading global provider of integrated information technology and digital marketing solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK provides solutions to dealers in more than 100 countries around the world, serving approximately 28,000 retail locations and most automotive manufacturers. CDK Global solutions automate and integrate critical processes from pre-sale targeted advertising to the sale, financing, insurance, parts supply, repair and maintenance of vehicles, with an increasing focus on utilizing data analytics and predictive intelligence.

We’re large enough to make a difference but small enough for your voice to be heard. This means that we are an organization where every person matters. You can make an impact on the success of our business and that of our customers regardless of what career you decide to pursue.

From data scientists to sales and client service experts, we’re hiring to support your growth and ours -Greenlight your career.

Position Details

Public Relations & Social Media Manager
Northern Illinois
Hoffman Estates, IL

We’re looking for an enthusiastic and results-driven public relations and social media manager to join our team. The manager will develop and implement strategic communication programs, including media relations, social media, content development and thought leadership strategies that enhance the company’s reputation with both internal and external stakeholders and help drive business objectives. This role requires a storyteller who can craft compelling communications and deliver impactful messaging – with a holistic point of view. The manager will own critical projects from design to implementation to results.

The public relations and social media manager will also play a critical role in leveraging the results generated externally to our internal stakeholders to help strengthen CDK Global employee engagement through the creation, execution, and measurement of strategic associate communications in partnership with the corporate communications manager. Reporting directly to the global head of corporate communication, this position plays a key role in developing and delivering the overall communications strategy for CDK. This position will help create CDK brand ambassadors and support change management initiatives, internally, while also building and maintaining relationships with automotive, technology and business industry influencers and a global social presence that supports business priorities.

Key Responsibilities:

  • Develop impactful innovative communication and messaging methods across geographies, business units and functions 
  • Develop and implement an external communications strategy to help improve organization reputation and elevate brand visibility 
  • Support an internal communication strategy that educates and energizes employees on the Company’s strategic business objectives and brand pillars 
  • Create, distribute and measure frequent, innovative and varied communications 
  • Proactively compose and issue press releases on a variety of news, programs and initiatives 
  • Develop and manage thought leadership initiatives – from content development to platform amplification 
  • Test and optimize internal channels outside of email, including associate portal, video, social, meetings and new technology 
  • Interface with, and provide support for, various groups including Human Resources, Talent Acquisition, Marketing, Finance, Product, R&D, and Leadership 
  • Work with internal and external agency partners and marketing team members to ensure internal brand consistency across the company 
  • Support crisis communications, M&A and other global initiatives as needed

Skills Required:

  • Bachelor’s degree, plus 8-10 years of business communications, public relations, internal communications or integrated marketing communications experience 
  • Passion and spark for helping to create a winning CDK culture! 
  • Exceptional verbal communications, writing (AP Style), interviewing and editing skills 
  • Strong planning, project management and collaboration skills 
  • Experience in communicating to large, global, dispersed organization 
  • Skill at influencing leaders and executives across an organization 
  • Knowledge of varied communication delivery vehicles to reach both internal and external stakeholders, including social tools and platforms 
  • Prior corporate, public relations or business communications agency experience preferred 
  • Positive, driven and energetic team player; able to roll-up his/her sleeves to get the job done.
  • Strategic thinker and strong implementer. 
  • Enthusiastic and experienced champion of people-related processes – goal setting, performance management, personal/professional development and succession planning 
  • Proven ability to clearly and succinctly develop communications that will resonate with all stakeholders; leaders, employees, influencers.
  • Business acumen a plus. 
  • Proven ability to drive change in an organization to achieve business results

CDK Global knows you have passions outside of work. You have family, friends, sporting events, and lots of things going on. That’s why we offer a comprehensive benefits package to not only take care of you but your family as well. All of our benefits are effective the first day of employment including 401K matching, paid time off to re-energize, donate your time to volunteer in your community, and tuition reimbursement to name a few.

At CDK, we pride ourselves on having a diverse workforce. We value and celebrate the uniqueness of individuals and the different perspectivesthey provide. We offer equal opportunity employment regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, or protected veteran status.

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