Search Specialist


About 3M:

At 3M, our 93,000 employees do work that matters, applying our science in ways that make a positive impact on people’s lives. Here, you’ll be part of a global company known for its uncompromising integrity. You’ll work within a giant melting pot of smart, motivated people who are rewarded for their commitment to doing challenging work that pushes them to learn and grow. Here, your opportunities are endless.

Position Details

Search Specialist
Twin Cities Metro
Maplewood, MN

3M is currently seeking a dedicated, self-directed and talented Search Specialist. This individual requires specific knowledge of technical, on-page and off-page Search best practices. You will be working as part of a team that is challenged to define and evolve the search performance and user experience for an enterprise-level, global company, serving a wide variety of B2B and B2C customers. At 3M, you can apply your talent in bold ways that matter. Here, you go.

Primary Responsibilities may include but are not limited to the following:

  • Assess, then facilitate with businesses and staff groups the company’s commitment to digital strategy in terms of search, both organic and paid, to drive customer experience value and maximize ROI on the CMS platform. 
  • Assess, monitor and manage organic performance in conjunction with paid search. 
  • Provide data-driven insight into keyword and search strategy for 
  • Engage with vendor partners and agencies to represent 3M search practices and support needs. 
  • Drive and evangelize for SEO as strategic focus of the organization to drive traffic improvements across the customer journey. 
  • Ensure the Corporate Marketing team is developing solutions that leverage current search best practices by participating in customer data reviews, Lean User Experience (LUX) Projects, site map / architectural strategy and enhancements to current design patterns. 
  • Proactively provide organic search optimization for content, architectural and technical layers of the digital marketing (FUZE) platform based on customer or user generated feedback 
  • Provide dashboards and analysis of search effectiveness and action optimization items. 
  • Actively monitor the quickly evolving landscape of search engines. 
  • Communicate impact of changes and ensure prioritization of content and functionality enhancements 
  • Manage direct and indirect SEO agencies to ensure 3M SEO principles, practices and optimization methods are applied to strategies. 
  • Engage across critical teams within the organization social, business groups, technical and service organizations to maximize the value of search strategies.

This position provides an opportunity to transition from other private, public, government or military environments to a 3M career.

Basic Qualifications:

  • Possess a Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution 
  • Minimum of five (5) years of SEO Experience in a private, public, government or military environment 
  • Minimum of three (3) years of experience in digital project management

Preferred Qualifications:

  • Minimum of five (5) years of experience using the following tools for strategy, diagnostics and reporting: Google Search Console; Google Analytics; Screaming Frog; Majestic SEO 
  • Two (2) years of Paid Search experience 
  • One (1) year of combined experience working in Agile, Scrum and/or Lean UX environments 
  • Experience with SEMRush, Botify, Google AdWords, Adobe Analytics, Eloqua and BrightEdge 
  • Experience with email marketing campaigns 
  • Knowledge of HTML code 
  • Experience in responsive design 
  • Experience with in-site search 
  • Strong presentation and communication skills 
  • Comfortable working independently and as part of a team

Location: Maplewood, MN

Travel: May include up to 25% domestic/international.

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