At Children’s Wisconsin, we believe kids deserve the best.
Children’s Wisconsin is a nationally recognized health system dedicated solely to the health and well-being of children. We provide primary care, specialty care, urgent care, emergency care, community health services, foster and adoption services, child and family counseling, child advocacy services and family resource centers. Our reputation draws patients and families from around the country.
We offer a wide variety of rewarding career opportunities and are seeking individuals dedicated to helping us achieve our vision of the healthiest kids in the country. If you want to work for an organization that makes a difference for children and families, and encourages you to be at your best every day, please apply today.
Please follow this link for a closer look at what it’s like to work at Children’s Wisconsin: https://www.instagram.com/lifeatcw/
The Senior Advertising & Brand Specialist, leads the planning, execution and measurement of advertising campaigns by trafficking ads, collecting data, building reports and strengthening relationships with advertising vendors. In addition, with minimal supervision, they will work directly with advertising vendors to traffic ads and monitor campaign performance.
- Work closely with marketing colleagues to define advertising goals, key performance indicators and optimal allocation of advertising budgets.
- Establish workflows and create tools for tracking and forecasting advertising expenditures within allocated budgets and provide insight into year-to-date and overall advertising investments.
- Coordinate the development of advertising assets, including ideation and copywriting for digital, print and outdoor ads.
- Develop and maintain reporting initiatives for advertising campaigns, including building data tables, visualizations and dashboards that track key performance indicators, conversion metrics and related website analytics.
- Establish workflows and create tools to document, review and follow up on advertising and reporting requests from marketing colleagues.
- Collaborate with Advertising & Brand Manager to develop and implement brand strategies and campaigns, including brand measurement, brand messaging and brand voice.