Senior Marketing & Communication Specialists

Dean Health Plan & SSM Health

About Dean Health Plan, Inc.

Established in 1983, Dean Health Plan is the insurance services subsidiary of Dean and SSM Health. It maintains a position of leadership in insurance services through a physician-led integrated health system that improves the health of its members and delivers a superior level of service and care. We're looking for talented individuals committed to improving the health of community through innovation, partnership and integrity.

Position Details

Senior Marketing & Communication Specialists
Southwest Wisconsin
Madison, WI

The Marketing & Communication Liaison is a senior-level role that will work on Medicare marketing projects independently or with the assistance of a Marketing Specialist, with guidance from the Marketing Manager. The ideal candidate will have direct-to-consumer insurance, regulatory or financial marketing experience and be able to work on strategic and creative print & digital projects in a timeline-based, federal-guideline-heavy environment. This role will be an integral part of the Dean Health Plan Marketing team and work alongside Marketing Specialists supporting other product lines, the Creative and Web area along with team members from Product & Sales.

The Marketing and Communications Liaison, under the guidance of the Marketing Manager, supports the work of Dean Health Plan, a member of SSM Health as a part of the Wisconsin Region Marketing and Communications Team. All work will be done in alignment with the regional marketing and communications strategy and work plans.


  • Demonstrates and imparts the mission, philosophy, values and vision of SSM Health Care in daily behaviors and operational functions, processes and environment.
  • Participates in strategic development of Dean Health Plan ministry/geography-specific marketing and communications plans based on regional and local strategies, in partnership with regional Marketing and Communications Managers.
  • Oversee the development and execution of specific campaign deliverables, including monitoring internal and external deadlines in Workfront and facilitating timely, efficient production and execution of projects.
  • Coordinates and implements the marketing and communications strategies to increase awareness of SSM Health services for assigned Dean Health Plan ministry/geography, in alignment with the regional team, plans, metrics and resources. 
  • Maintains and grows key relationships and partnerships with local sales and product team stakeholders and advertising agency/media buying vendors
  • Develop and maintian policy and procedure documentation. Implement campaigns to generate leads for product line in support of sales and product team goals. 
  • Follow appropriate regulatory guidelines to remain compliant across all marketing collateral
  • Bachelor’s degree in marketing, journalism, strategic communications, public relations/affairs or related field. 
  • Experience in healthcare industry preferred. 
  • Strong crisis management and strategic planning skills. 
  • Excellent verbal and written communications as well as personal relationship development skills in both small and large scale settings. 
  • Strong critical thinking skills.
  • Ability to demonstrate a willingness to learn regulatory requirements for product line and medicare information and topics.


  • Four or more years in communications, marketing, or related field required. 
  • Some experience with strategic marketing campaign development, strategic communications planning and implementation and event planning preferred.

Our robust employee benefits package includes health benefits, life and accidental death and dismemberment insurance, long-term disability coverage, health and dependent care reimbursement accounts, paid time off, tuition reimbursement, adoption reimbursement, an employee assistance program, retirement plan options and more.

« Back