Senior Marketing Manager

The Senior Marketing Manager plans, directs, and implements marketing programs and initiatives that support the growth of the business. The ideal candidate is comfortable working in a start-up-like environment, leveraging decision-making authority to direct the day-to-day operation of the marketing, advertising, public relations, and online media functions by performing the following duties personally, and in collaboration with in-house and outside agency teams.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develops and executes annual integrated marketing plans and programs with clear goals and timelines and executes on plan 
• Integrates efforts with sales and operations to ensure a seamless client experience and maximize growth opportunities, and that brand image and message is consistent across the business. 
• Identifies opportunities and finds creative ways to drive awareness, and retention at key touch points within the client acquisition, sales and service process to create moments of delight 
• Promotes company brand through collateral, advertising, online/social media and public relations, and possesses the ability to write supporting compelling messages across audiences. 
• Plans and coordinates events, and manages outside agencies on projects and campaigns. 
• Engages directly with clients to add value. 
• Has the ability and is experienced in operating in a multi-brand environment and differentiating the value proposition for each. 
• Manages contracts and budgets for programs and evaluates their effectiveness. 
• Able to work with a shared marketing service environment for additional support. 
• Understands multiple marketing perspectives: B2B, B2C and B2E (employees). 

SUPERVISORY RESPONSIBILITIES:

• None currently assigned; however, staff management experience is required.

REQUIREMENTS:

• Tech savvy 
• Personable 
• Effective in writing and able to communicate consistent messages to various audiences 
• Able to see the forest from the trees 
• High in ideation and relationship building 
• Flexible / adaptable. 
• Able to work in a fast moving and changing environment 
• Values teamwork and works well with multi-functions 
• Excellent organizational, project management skills

EDUCATION and EXPERIENCE:

• Bachelor’s degree in a related discipline and a minimum of seven years of proven marketing experience are required. 
• Proven experience with online and social media marketing, and proficiency in Adobe, Constant Contact. Creative Suite software knowledge a plus.