Senior Marketing Specialist

American Hospital Association

The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. The AHA has two main offices, located in Washington, D.C. and Chicago. We are currently seeking a Senior Marketing Specialist for our downtown Chicago office. This position is a hybrid role (three days in the office, two days working remote).

Starting base salary = $76,000 - $95,000 a year (commensurate with related experience).

https://www.aha.org/

Position Details

Senior Marketing Specialist
Job
Full-time
Office/WFH
100% remote
12/11/2023
Chicago Illinois
Chicago, IL

The Senior Marketing Specialist contributes to the development of marketing plans for assigned AONL programs, products and services and serves as back up to the digital marketing role.

Responsibilities:

  • Implements and coordinates marketing activities that includes researching targeted customer segments and completing associated messaging.
  • Implements campaigns targeting specific market segments or focusing on specific products or product lines.
  • Executes marketing campaign strategies.
  • Deploys broad omni-channel engagement, including but not limited to print, e-mail, direct mail, digital newsletters, web, mobile, video, and social media.
  • Contributes to the development of multi-channel integrated marketing plans meant to promote AONL and its products and services. 
  • Analyzes and evaluates appropriate marketing channels to support plans. 
  • Ensures campaigns target specific market segments or focus on specific products or product lines. 
  • Implements targeted marketing campaigns with measurable objectives for assigned program areas. 
  • Prepares print, online, and other forms of advertisement. 
  • Assists with special events or promotions. 
  • Measures and analyzes campaign results to determine return on investment. 
  • Acts as a subject matter expert, keeping abreast of best practices, trends, tools and techniques related to marketing. 
  • Recommends improvement opportunities and participates in AONL/AHA-wide collaborative initiatives.

Education:

Required

  • Bachelors or better in Marketing.

Experience:

Required

  • 5-7 years: Minimum 5 years of progressively responsible marketing experience is required. Emphasis on education, membership, health care, and/or related products is preferred. Experience with marketing automation software platforms is required. Experience creating engaging marketing materials is required.

We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more!


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