Senior Marketing Strategist

The Senior Marketing Strategist is responsible for developing and implementing strategies to successfully launch new client sites as well as developing comprehensive marketing and communications plans focused on driving health center utilization, patient engagement, overall patient and client satisfaction with the health center, and client retention.

The senior strategist also functions as a department resource to support the professional development of the marketing team, leveraging a depth of marketing expertise to elevate the work product of the entire department for the benefit of the organization and our clients.

KEY RESPONSIBILITIES:

• Responsible for developing strategies and implementing multi-channel tactics to drive health center utilization, patient engagement, and health improvement outcomes.
• Provide marketing and communication support for the launch of new clients/health centers including point of purchase materials and events including open houses. 
• Function as a marketing subject matter expert within the marketing team to elevate the caliber of work generated by the department and to help increase the overall skillset of the team. 
• Partner regularly with Client Operations Managers (COM) on client retention strategies. 
• Actively participate with the COM and client support team in the development of quarterly and annual client reports; specifically assisting with storytelling, presentation and coaching for optimal presentation success. 
• Function as the primary marketing representative for the client support team and the primary point of contact for the client for marketing support. 
• Provide marketing and communication support for health center events including wellness activities, health fairs, open houses, etc. 
• Develop annual client and patient communication strategy to support the health center strategic plan and annual goals in accordance with the client’s marketing budget. 
• Prepare creative briefs to provide guidance for the creative team in order to execute marketing deliverables as reflected in the client marketing and communications plan. 
• Working with the COM and client team actively identify testimonials and stories for internal and external use. 
• Track and monitor marketing and communication programs and effectiveness and identify trends and improvement strategies, as well as managing client budgets. 
• Continually strive to identify and implement work processes for the department that drive operational efficiencies and improve the quality of support provided by the department. 
• Partner with recruiting as appropriate to develop localized strategies for finding the best talent. 
• Maintain client websites and patient portals with specific client information including hours of operation, providers, etc.

JOB REQUIREMENTS:

Education:

• Bachelor’s degree from an accredited college or university in Marketing, Business, or a related field

Experience:

• Minimum 7 years in a marketing or communications role 
• Prior health care experience a plus

Knowledge, Skills & Abilities:

• Outstanding communication, organizational, planning and execution skills

We offer a competitive wage, medical, vision, & dental coverage, 401K, vacation time.