Senior Strategist

BBDO Minneapolis

We're a creative ad agency, relentlessly driven to create change and turn around brands in increasingly competitive environments.

Position Details

Senior Strategist
Twin Cities Metro
Minneapolis, MN

A BBDO Senior Strategist has an innate understanding of brand positioning and marketing communications in the modern world, with a focus on how target audiences think, behave, build perceptions and consume information. This person serves as a key member of our team and plays an essential client-facing role in gathering direction and presenting our strategic thinking.


  • Uncover the needs, wants, concerns and touch points of the target audience 
  • Gather category information, conduct primary and secondary research, surveys, web analytics, and social media monitoring 
  • Identify business and marketing problems, industry drivers, and competitive dynamics to inform the team and clients of relevant implications/opportunities for their business. 
  • Lead the client and internal cross-functional teams to create and implement short and long-term integrated strategies. 
  • Represent the client’s customers in client meetings and presents research/strategy findings. 
  • Craft concise creative briefs and provide clear persuasive briefings to creatives. 
  • Distills accurate and insightful conclusions from research data and presents strategy and direction to the client. 
  • Participate in new business development. 
  • Management and execution of all creative projects – brief to presentation – across media and within the brand idea.


  • Bachelor’s degree (MBA or equivalent a plus) 
  • 5+ year’s experience in planning at a creative agency or on a creative brand showing clear contributions to long term strategic brand vision, the brand idea and creative. 
  • Must be comfortable working on projects that start with a lack of structure and well-defined goals and are able to bring clarity to assignment objectives, tasks, and deliverables to meet and exceed client expectations 
  • Self-starter who is able to own and account and independently move projects forward. 
  • Proven quantitative research experience and qualitative research experience with an ability to see and adapt insights. 
  • Proven ability to recognize and create magic and knows what to do with it. 
  • Ability to present in a manner that influences and leads others around a great idea. 
  • Outstanding client interaction skills, especially with senior client members, and comfortable presenting and defending strategic recommendations to clients 
  • Knowledge of Keynote a plus - willingness to learn a must

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