Social Media & Marketing Specialist

Girl Scouts of WI Badgerland Council

Who We Are? 

We’re 2.7 million strong—1.9 million girls and 800,000 adult volunteers who believe girls can change the world. It began over 100 years ago with one woman, Girl Scouts’ founder Juliette Gordon “Daisy” Low, who believed in the power of every girl. She organized the first Girl Scout troop on March 12, 1912, in Savannah, Georgia, and every year since, we've made her vision a reality, helping girls discover their strengths, passions, and talents.

Today, as yesterday, we continue the Girl Scout mission of building girls of courage, confidence, and character who make the world a better place. We’re the preeminent leadership development organization for girls. And with programs for girls from coast to coast and across the globe, Girl Scouts offers every girl a chance to do something amazing.

Our Mission:

Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.

http://www.gsbadgerland.org/


Position Details

Social Media & Marketing Specialist
Job
Full-time
10/18/2018
Southwest Wisconsin
Madison, WI

Girl Scouts are seeking a creative marketer to play a significant role in growing digital marketing initiatives. The ideal candidate is a self-starter with a flair for pithy writing and skilled usage of visuals to drive audience engagement. This person is a storyteller with the capacity to write across channels including digital and print, short form and long form. Proven marketing skills required including a keen eye to leverage spontaneous opportunities. Ability to execute a project from idea generation to completion with great enthusiasm and focus. Experience in video production and graphic design desired. This is a full-time position, based in Madison.

EXAMPLES OF DUTIES AND RESPONSIBILITIES:

  • Collaborate with across teams to identify messaging needs and timelines.
  • Develop targeted, audience-specific messages and branding for communications and marketing campaigns.
  • Deploy, track and analyze social marketing strategy.
  • Ensure communications reflect the organization’s strategic vision and are on-brand.
  • Maintain website 
  • Shoot and edit video.
  • Assist with design and development of digital and print internal publications.

QUALIFICATIONS:

To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Excellent public relations skills; clear and effective written and verbal communicator.
  • Exceptional writing skills: ability to create exciting, creative and compelling content.
  • Excellent graphic design skills with the ability to blends words and visuals while staying on brand tone.
  • Must be able to craft messages for different audiences while maintaining brand integrity.
  • Knowledge of Adobe Creative Suite is a plus but not required. Video editing competency.
  • Attentive to details.
  • Manage multiple priorities and deadlines effectively. Deadline driven.
  • Available to occasionally work irregular hours, including some evenings and weekends.
  • Capable of lifting 25 pounds.
  • Work with individuals from diverse racial, cultural, religious, and socio-economical backgrounds in a professional manner.
  • Be (or become) a registered member of Girl Scouts of the USA.

Core competencies and areas of expertise:

Self-management and Confidence – An initiative-taker who can work independently with minimal oversight; continually reassessing own skills and identifying areas for improvement; adaptable, organized, and attentive to detail. Active Listening - Skillfully uses active listening techniques to create dialogue and build relationships with potential new members, volunteers, staff, and communities.

Conflict Management – ability to anticipate, prevent, and resolve conflicts while maintaining productive working relationships (for example, with customers, vendors, or coworkers); distinguishes between disruptive conflict and constructive differences; identifies common interests to resolve differences.

Judgment and Decision-Making - recognizes when immediate action is required and when sufficient information has been obtained to make a decision; supports decisions or recommendations with data and/or reasoning; defines and implements solutions to problems.

Interpersonal Relations - Establishes rapport at all organizational levels; respectful, considerate, and responsive to the feelings and capabilities of others; has demonstrated ability to work with a wide range of sensitive and confidential issues. Expert at conflict management and resolution.

Education or Experience:

  • Bachelor degree or Associates Degree in communications, writing, marketing, public relations, advertising or related field desired
  • Equivalent of education and experience will be considered.
  • Prior social media and/or marketing experience

Full benefits package including medical, dental, 403b investment, FSA, Life and AD&D, LTD, STD, Holiday, Sick, PTO packages. 



« Back