Sr. Manager, Public Relations

FTD Companies

FTD Companies, Inc. is a premier floral and gifting company. Through our diversified family of brands, we provide floral and gift products to consumers primarily in the United States, Canada, the United Kingdom and the Republic of Ireland. We also provide floral products and services to retail florists and other retail locations throughout these same geographies. Our diversified portfolio of brands includes the following trademarks: Interflora, ProFlowers®, Shari's Berries®, Personal Creations, Cherry Moon Farms, Sincerely and

FTD's mission is to inspire, support and delight our customers when expressing life's most important sentiments. We strive to be the leading and most trusted floral and gifting company in the world.

Position Details

Sr. Manager, Public Relations
Chicago Illinois
Chicago, IL

FTD Companies (Nasdaq: FTD) is a global premier floral and gifting company with a vision to be the leading and most trusted floral and gifting company in the world. We provide floral, specialty foods, gift and related products and services to consumers, retail florists, and other retail locations and companies in need of floral and gifting solutions.

FTD is seeking a progressive Senior Public Relations Manager to leads and supports the day-to-day activities of the PR in our new downtown Chicago office.

As a Senior Public Relations Manager you will lead and support the implementation of PR, corporate giving and marketing activities to promote and support the strategic objectives and business goals of FTD Companies. In this role, the Senior PR Manager will assist in managing FTD's PR agency of record, strategic planning and daily execution. This individual should have a strong mindset in PR rationale and will lead, execute and assist in PR programs for the FTD brand.

In this role you will run PR projects from start to finish, and will work closely with the PR Director and cross-functional teams, including the FTD brand team, marketing, merchandising, planning, HR and legal.

The Senior PR Manager role is a part of the Acquisition Marketing team, within the PR department, and contributes to brand-building and customer acquisition goals of the business.

What you will contribute:

  • Develop public relations strategies that support overall marketing, corporate and business goals, under the direction of the PR Director 
  • Work closely with PR director and FTD's PR agency to develop and execute day-to-day responsibilities 
  • Create media strategies and angles and run media programs from start to finish 
  • Communicate with people outside the organization, representing FTD to customers, the public, media, and other external sources. 
  • Proactively seek media opportunities for FTD across all media formats - print, online, broadcast, blogs, etc. Manage reactive media inquiries. 
  • Draft, edit and review pitch letters, media advisories, press releases, fact sheets, lookbooks and other communications 
  • Supervise and assist in developing and updating the FTD media contact list 
  • Oversee media monitoring, measurement and reporting 
  • Plan and execute events 
  • Assist with and/or implement other special projects or research assignment initiatives as assigned. Conduct industry research and market intelligence, as appropriate. 
  • Must take direction well, be a team player and follow through with minimal supervision 
  • Ability to manage up and meet objectives / deadlines 
  • Maintain excellent communication with PR director, brand team and other departments 
  • Promote and uphold FTD's mission, vision and values

What we seek:

  • B.A. in communications, public relations or related field 
  • Minimum of 7 years' experience in public relations 
  • Agency experience a bonus 
  • Expertise in media production, communication, and dissemination techniques and methods, including CisionPoint. This includes alternative ways to inform and entertain via written, oral, and visual media. 
  • Proficient computer skills in required systems (Word, Excel, PowerPoint, SharePoint) 
  • Familiarity with TrendKite

What we offer:

  • Enjoy all the benefits of working for a publicly traded company (stock purchase plan, flexible hours and a healthy vacation plan). 
  • A relaxed work environment. 
  • The blending of cultures across multiple cities and 3 continents where you can be part of helping shape our future. 
  • Career opportunities! Those that have positive impact, with a positive approach, have a very bright future as we change, grow, expand and explore new and exciting experiences for our global customer base. 
  • During peak season this role requires overtime, during off peak we offer Summer hours

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