Strategic Marketing Manager

What will I be doing?

Through focused and consistent communication of the practice value propositions and positioning, you will deliver marketing programs to drive organic revenue growth by fostering cross-solving efforts between Benefits & HR practices (e.g., Health & Welfare, HR & Compensation Consulting, etc.), across key industry verticals and other Gallagher divisions.

You will work directly with Practice Leaders, Divisional and Enterprise Marketing Teams to deliver strategic marketing programs that drive sales for these growing practices. Get ready to be Gallagher’s Organizational Wellbeing go-to strategic marketer!

Gallagher's Strategic Marketing Manager for the Benefits & HR Consulting division will analyze our current service/consulting offerings to develop marketing programs utilizing various types of deliverables to support new business development, accelerate opportunity velocity and expand and retain existing business.

Responsibilities:

• Serves as consultative marketing partner to designated Practice Leaders who works with Divisional and Regional Marketing teams to develop and manage practice marketing programs to generate leads. Aligns sales and marketing strategy for maximum impact and effectiveness. 
• Leads annual marketing planning process 
• Coordinates practice marketing programs including an editorial calendar (webinars, whitepapers, conference speaking submission deadlines and engagements, client seminars, etc.), press releases and media pitches 
• Owns project plans, timing and budgeting 
• Balances value proposition and positioning for Organizational Wellbeing consulting solutions 
• Supports transition and full integration of legacy brands into one unified Organizational Wellbeing Practice, focused on delivering benefits and HR solutions as part of Gallagher’s holistic, consulting approach 
• Partners with in-house creative agency, Marketing Automation, Web and Social Media teams to integrate key messaging and positioning through all collateral materials and provide strategic direction empowering teams to develop copy for marketing communications deliverables including, email and web content, case studies, newsletters, brochures, and other materials as needed 
• Coordinates the approval process with internal and external partners for project deliverables 
• Leads strategy and planning for practice tradeshow/conference participation

Required:

• Bachelor's degree in marketing communications or similar field 
• 7 or more years related experience 

Nice to Have:

• Excellent writing skills, both technical and narrative 
• Experience developing and managing project plans and editorial calendars including speaking submissions, speaking engagements and content releases 
• Experience gathering details on market dynamics, client needs and technology, and using this knowledge to build compelling content that highlights the value of a service offering 
• Excellent time management and interpersonal skills

Gallagher offers competitive salaries and benefits, including: medical/dental/vision plans, life and accident insurance, 401(K), employee stock purchase plan, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function) training programs, matching gift program, and more.