Vice President, Marketing

Position Overview:

Reporting to the Chief Product and Marketing Officer (CPMO) of Trimble Transportation, the VP Marketing is a strategy and execution focused Marketing executive who is a great leader and coach. This person has experience at growth oriented companies and is able to own all areas of B2B marketing, including but not limited to: Product marketing, demand generation & ABM, content marketing, branding, public relations, channel marketing, marketing analytics, and events. In this role, the VP Marketing will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts towards great success.

What We Need You to Accomplish:

Marketing Strategy and Execution (75%)

As a member of our broader Executive team reporting directly to the CPMO, the VP Marketing is responsible for Trimble transportation’s marketing strategy and shares responsibility to drive growth.

• Own positioning, messaging, branding, segmentation, marketing strategy, and creative direction; 
• Support and drive growth for the top of the top line; 
• Optimize spend across various marketing channels; 
• Continuously refine comprehensive go-to-market plans across multiple geographies, channels, and market segments in collaboration with general managers and sales teams; 
• Ensure excellence in marketing operations and integrated marketing campaign execution; 
• Provide customer insights based on data and research

Marketing Team Leadership (25%)

• Be a great leader, coach, and manager to the marketing team 
• Hire and develop highly functional marketing leaders 
• Play an active role in boosting engagement, transparency, passion and accountability from the top of the organization down 
• Manage marketing financial budgets 
• Be a single point of escalation to the marketing organization on day-to-day tasks and responsibilities 
• Create clear and concise goals and establish individual accountabilities for the marketing team as a whole

What You’ll Bring to the Position:

• 8+ years of experience in managing and overseeing enterprise level marketing initiatives, which require collaboration across various departments in a matrix organization 
• 5+ years of Demand Generation Experience 
• 5+ years of direct team leadership/management experience 
• Experience of running marketing for $75M+ high growth SaaS 
• Strong understanding of inbound and outbound marketing for the enterprise, as well as "land and expand" B2B sales; 
• Demonstrable experience of positioning a company in a competitive market and winning market share; 
• Experience in both transactional and enterprise go-to-market models; 
• ROI-driven approach to marketing and strong attention to detail; 
• Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment; 
• Good eye for design and creative assets; 
• Low ego and high intellectual curiosity; 
• Bachelor's degree is required and an MBA is preferred