Digital Marketing & Communication Specialist

Visa Lighting

Visa Lighting is a leading brand in performance lighting for commercial, educational, hospitality, healthcare, and behavioral health facilities. All of our products are designed, engineered, manufactured, and assembled at our corporate headquarters in Milwaukee, WI. As one of the most recognized US brands in commercial decorative lighting, Visa Lighting creates the highest quality, most innovative products. We provide tangible value in our products to the customer, support continual improvement opportunities for our workforce and demonstrate commitment to community measured by our stewardship of the environment and promotion of social responsibility.

Our philosophy of employee empowerment enables us to be considered as a great place to work as defined by our employees.

https://www.visalighting.com/company/careers

Position Details

Digital Marketing & Communication Specialist
Job
Full-time
4/15/2024
Southeast Wisconsin
Glendale, WI

PRIMARY RESPONSIBILITY:

Under the guidance of the VP/Director of Marketing, the Digital Marketing & Communications Specialist is responsible for the tactical execution of Visa Lighting’s website, social media, e-mail marketing, sales portal, and communications.

MAJOR DUTIES:

Digital Marketing

  • Manage and implement all website content changes in our CMS, Drupal 9.0, implementing new functionality, and continuously improving the website’s user experience 
  • Partner with external website developers when necessary to assess and resolve any technical challenges 
  • Working with creative services, product management, and/or external agencies, develop and curate content that engages target customers and builds more authority as a brand 
  • Execute all SEO activities: utilize Google Analytics and apply website insights to keyword management, content, link building, and paid search to increase search ranking 
  • Execute content additions and changes to RepNet, our external sales representative portal (sales enablement tool) 
  • Assist with strategy development and lead the execution of social media to increase the conversation of Visa products 
  • Assist in the execution of digital advertising programs with industry partners 
  • e-Mail marketing - build and execute persona-based lifecycle email program as well as ad-hoc campaigns in MailChimp (or similar software tool) 
  • Oversee the management of leads including lead cleanup, de-duplication, unread lead reporting, and improve lead follow up processes with the sales team 
  • Gather metrics, analyze, and report on digital marketing performance via a monthly dashboard 

Communications 

  • Manage the distribution of completed communication projects to internal and external audiences 
  • Ensure that marketing communications aligns with overall brand and product strategy 
  • Assist in the development of and manage the execution of all press releases 
  • Engage with external marketing agencies and freelancers including digital marketing and traditional industry advertising agency partners when necessary 
  • Research and present opportunities for editorial coverage in trade publications; secure placement of press releases and advertisements in trade journals and conferences 
  • Work across the company to plan, design, write, edit and coordinate the production of marketing content, including blogs, video case studies, infographics, whitepapers, etc. 
  • Serve as the copywriting editor for press releases, literature, marketing materials, and other communications 
  • Deploy press releases via industry online library partners, mass media, and industry media 
  • Understand how competitors communicate in the marketplace and develop strategies to win customers 
  • Other duties as assigned 

EDUCATION PREFERRED/SPECIAL NOTES: 

  • Bachelor’s degree in marketing, digital marketing, communications, or a related field 

EXPERIENCE PREFERRED/SPECIAL NOTES:

  • Experience working in website / content management systems (CMS), basic HTML would be a plus 
  • Experience in applying organic search engine optimization (SEO) best practices 
  • Some experience in creating content for and managing social media in a business-to-business environment 
  • Experience in utilizing email marketing and customer management software tools (MailChimp, Hubspot, Marketo, Pardot, etc.) 
  • High proficiency in the use of the Microsoft Office Suite including Word, Excel, and PowerPoint 
  • Fluent in Google Analytics software and translating data to initiatives 
  • Ability to analyze and present digital metrics 
  • Deep interest in keeping up with digital trends that can positively impact our business 
  • Some experience assisting in the execution of in-person trade shows and events 
  • Ability to interpret and apply brand standards to all digital, communications, and trade show elements 
  • Strong written and verbal communication skills 
  • Highly organized with strong attention to detail and meeting deadlines 
  • Proactive mindset and the ability to work collaboratively in a team environment or independently

PHYSICAL REQUIREMENTS:

  • Extended periods of seated work, prolonged use of computer, occasional bending and lifting up to 50 lbs

Benefits include Medical, Dental, Vision, Short Term Disability, Long Term Disability and 401K plus match. Building amenities include an exercise facility, Micro Market, employee lounge, air-conditioned plant.

Equal Opportunity Employer of Protected Veterans and Individuals with Disabilities/Affirmative Action Employer.


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