JOB REQUIREMENTS
Essential Knowledge, Skills and Abilities Required:
Strategic digital marketing planning and execution
CMS experience - preferably Sitecore
- Some experience in HTML
- eCommerce experience
- Experience with a/b testing.
- Experience in lead management processes.
- Experience with 3rd party utilities such as search and configurators.
- Personalization experience or training - preferably Sitecore Experience Center applications
- Experience with marketing automation (e.g. Eloqua, Marketo, Pardot), Salesforce.com (SFDC), SEO software (e.g. SEM Rush) and other marketing tools and technologies.
Project management proficiency; comfortable handling multiple projects and initiatives, prioritizing and meeting deadlines.
Excellent communication both verbal, written & presentation skills
Strong interpersonal and leadership skills; ability to effectively interface at all levels.
Strong listening skills and ability to translate trends, competitive insights, tools and intel into actionable marketing recommendations.
Experience in web merchandising.
Budget management
General understanding of a digital marketing technology stack
Highly organized, with a strong attention to detail
Experience Managing People; ability to manage others in order to develop their marketing skills and help them execute marketing strategies.
Advanced understanding of digital marketing practices and principals
Strong knowledge of Google Analytics, Google Search Console and website conversion metrics (CPM, CTR, CPC, CPL)
Extensive knowledge of SEO best practices, trends, search engine algorithms, ranking strategies, and the tools used to research these areas, provide reporting, and evaluate competitors.
Strong analytical skills to effectively evaluate and communicate metrics and impact of digital initiatives.
Minimum Education and Experience Required:
- BA in Marketing, Communications or related field with 7 years’ experience in digital marketing, product marketing and/or brand and content marketing; or a combination of relevant education and experience
- Minimum 1 year people/multifunctional team management
Preferred Qualifications:
- Masters degree in Marketing, Communications or related field
- Design thinking experience/exposure
- AV industry and/or channel experience