Marketing and Communications Consultant

Allina Health

Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career.

Key Position Details:

  • This is a Hybrid position. 
  • Will report onsite based on business needs.

https://www.allinahealth.org/

Position Details

Marketing and Communications Consultant
Job
Full-time
4/2/2024
Twin Cities Metro
Minneapolis, MN

Provides counsel to assigned business partners on marketing and communications strategy. This may include strategic communication planning, media plans, press releases and social media entries. Requires high-level skills to work on issues of diverse scope and complexity. Mentoring other team members may be a regular component of this position.

Principle Responsibilities:

Writing and Materials Production.

  • Creates messaging and materials for mid-to large-scale project-based assignments and regular, ongoing communication needs. This may include presentations, bylined articles, background documents and Q&A for executive visibility. 
  • Translates key business issues and priorities into messages that are understood by/resonate with audiences at all levels. 
  • Connects themes and uses relationship-oriented messaging/storytelling that contributes to a culture of transparency. 
  • Ensures company brand, graphic identity and writing style guide requirements are maintained in visual and written materials.

Media Relations & Crisis Management (external communications).

  • Develops and executes media relations communications plans and tactics. 
  • Identifies relevant, compelling and engaging content across the organization and maximizes appropriate use of content across all external communication channels. 
  • Prepares leaders for media, facilitate media interviews and follow-up. 
  • Creates targeted media lists, engage traditional and new media reporters to understand their story needs and to develop and execute pitches that secure positive media coverage. 
  • May serve as a back-up resource on the Disaster & Emergency Preparedness Council (DEPCO) and a Public Information Officer. 
  • Supports the external promotion of our brand by leveraging stories that increase engagement and brand awareness/loyalty.

Consulting.

  • Serves as a strategic partner to business unit/system office project teams to deliver effective marketing and communications that support business objectives and drive and/or maintain consumer growth and volumes as well as employee engagement.

Strategic planning.

  • Develops communication plans and strategies for assigned business units, functions, projects and/or campaigns. 
  • Creates and supports the development of plans and strategies for general campaigns and business unit needs. 
  • Proactively partners with appropriate communication vehicle owners to deploy the communications.

Processes and supports.

  • Oversees communication channels and processes, including public relations. 
  • Collects and analyzes media coverage, develop stories to promote growth strategies, secure leader speaking engagements and award opportunities. 
  • Contributes to processes that help enhance structures and process improvements in communications prioritization, measurement and deployment.

Other duties as assigned.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Public Relations or related field 
  • 5 to 7 years with experience in internal/external communication and/or change management communications

Preferred Qualifications:

  • Media relations and/or external communications

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