Marketing Coordinator - Digital

Legrand AV

About Us:

Our mission is to provide the foundation for amazing AV experiences through innovative solutions and exceptional service that solve our customers' AV integration and technology challenges. The brands of Legrand | AV are a leading global provider of innovative mounting and display solutions for various audio visual technologies. Our innovative products, sold principally under the Chief, Da-Lite, Middle Atlantic, Projecta, Sanus, and Vaddio brand names, are distributed through numerous channels.

We are driven to design products, systems and services that provide better form, better function and better experiences for our customers.

https://www.legrandav.com/

Position Details

Marketing Coordinator - Digital
Job
Full-time
4/4/2024
Twin Cities Metro
Eden Prairie, MN

GENERAL PURPOSE:

Legrand AV has an exciting opportunity for a Marketing Coordinator – Digital, to join the Legrand AV CX Team. The successful candidate supports the Digital Marketing efforts on LegrandAV.com by executing a variety of tasks in our website CMS, regularly updating online marketing assets. This person audits marketing content according to the best practices in SEO, tracks campaign success, updates a content calendar, assists in email delivery & automation, updates analytics reports and handles general digital marketing activities. This individual reports to the Marketing Technology Manager and works on a distributed team. This position is remote or reports into Eden Prairie, MN.

DUTIES AND ACCOUNTABILITIES:

  • Executes day-to-day Sitecore activities such as page creation and maintenance, on-page SEO, and content updates. 
  • Supports the needs of the Digital organization as they pertain to Legrandav.com, prioritizing and executing activities for multiple projects and campaigns. 
  • Assists in email delivery, automation, and list management in current ESP. 
  • Audits marketing landing pages according to best practices in SEO and mobile. 
  • Updates and uses the digital marketing content calendar to assist in content creation and reporting. 
  • Uses reporting tools to evaluate campaign performance and offer insights. 
  • Maintains a dashboard of digital KPIs for the team. 
  • Regularly provides recommendations on website improvements and self-service enhancements. 
  • Works with the content optimization team and digital specialist on projects as needed. 
  • Works with creative team on content creation 
  • Assists in gathering empathy for projects as needed. 
  • Acts as an antenna for the organization on new technology in digital marketing, online customer behavior, and changes in the competitive landscape.

Essential Knowledge, Skills and Abilities Required:

  • Understands the concepts of digital marketing, content creation, brand, customer targeting, and customer experience 
  • Highly organized and detail-oriented 
  • Adaptive to working in a fast-paced, dynamic environment 
  • Has a desire to understand the customer journey and digital touchpoints 
  • Wants to get better and grow in their digital marketing acumen 
  • Has a general understanding of website analytics and data analysis

Minimum Education and Experience Required:

  • Bachelor’s degree in Marketing, Communications, Journalism or Technology 
  • 1-3 years in a Marketing, technology, or related field or academic equivalent

Preferred Qualifications:

  • Experience in B2B marketing 
  • Hands-on experience with key digital media disciplines/tools, such as: brand website development, email marketing, automation, SEO, analytics, and customer journey 
  • Experience with basic HTML, SAP, Sitecore, Google Analytics, Pardot, and/or Salesforce 
  • Understands the importance of measuring performance and customer satisfaction 
  • Is curious and willing to take new approaches 
  • Time and project management skills with the ability set and shift priorities
  • Excellent communication and presentation skills

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