Marketing Manager

L & S Electric

About L & S Electric, Inc.

We are a 3rd generation, family-run company focused on delivering results to customers who produce power or use it to drive their business. Our roots date back to the 1950’s in a small electric motor repair shop in Central Wisconsin.

Today, the services and products we provide at L&S have become substantially more diverse compared to our humble beginnings. L&S repair facilities service over 10,000 pieces of equipment each year in industries ranging from industrial customers to power producers to transportation, and everything in between. At L&S, we proactively support our customer’s equipment through predictive and preventative maintenance. Our power service team stretches across the US and services and maintains our customer’s critical power distribution equipment. We are one of the US’s largest distributors of electric motors, drives and power distribution, and related equipment. And our Power Control Solutions team designs and manufactures integrated solutions for power producers worldwide. Although we have grown, our focus has not changed. We are driven to have a team that is passionate about providing quality products and services to our customers, with legendary service.

https://lselectric.com/


Position Details

Marketing Manager
Job
Full-time
4/19/2024
Northwest Wisconsin
Schofield, WI

Job Summary:

The Marketing Manager will be responsible for overseeing the whole marketing team, along with working alongside all other departments to ensure that all marketing needs are being met. They will alsodevelop, maintain, and coordinate marketing operations including but not limited to advertising, promotions, special events and budgets.

Responsibilities:

  • Work with sales team to manage marketing initiatives. 
  • Coordinate with Business Development to identify potential new markets and create entry plans. 
  • Conduct market analysis to identify challenges and opportunities for growth 
  • Develop marketing strategies for advertising products and ensure campaigns align. with budget constraints and market trends. 
  • Manage a variety of marketing initiatives and proactively seek out new opportunities. 
  • Maintain brand and message consistency throughout our marketing literature and company messaging. 
  • Work closely with the sales department to align sales and marketing strategies through different means such as digital or database marketing. 
  • This job requires flexibility. You may be asked to assist with other duties to achieve the mission of the association. 
  • Oversee and assist with social media, when needed.
  •  Collaborates with executives to develop growth plans for the organization. 
  • Maintain brand standards and ensure compliance across all marketing and communications channels.

Competencies:

  • Be a leader that staff respect. 
  • Customer Service and engagement. 
  • Communicate clearly to management and staff on business performance and direction. So, they are aware how the facility is performing. 
  • Manage multiple projects and work to tight deadlines. 
  • Competent with Technology: Ability to competently use business software including Word, Excel, Email, TEAMS

Supervisory Responsibilities:

  • Manage all of the marketing team 
  • Provide leadership to the marketing team
  • Associate or bachelor’s degree in marketing, business, or a related field 
  • 5+ years of experience in a marketing management 
  • Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere) a plus 
  • Digital photography and video editing experience a plus 
  • Strong written and verbal communication skills 
  • High level of organization and attention to detail 
  • Demonstrated experience with social media platforms (Facebook, Twitter, LinkedIn, Pinterest) 
  • Adequate knowledge of data collection methods (polls, surveys, etc.) 
  • Outgoing personality with strong interpersonal and social abilities 
  • Proficiency with Microsoft Office (Microsoft Excel, Microsoft Word) 
  • Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere) a plus 
  • Digital photography and video editing experience a plus


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