Programmatic Media Specialist

Grainger

As a leading industrial distributor with operations primarily in North America, Japan and the United Kingdom, We Keep The World Working® by serving more than 4.5 million customers worldwide with products delivered through innovative technology and deep customer relationships. With 2023 sales of $16.5 billion, we’re dedicated to providing value for customers, fostering an engaging culture for team members and driving strong financial results.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. We’re looking for passionate people to join our team as we continue leading the industry over our next 100 years.

https://www.grainger.com/

Position Details

Programmatic Media Specialist
Job
Full-time
4/18/2024
Northern Illinois
Lake Forest, IL

The Programmatic Mass Media Specialist will support the Manager of Mass Media on day-to-day mass media strategy development, budget planning, campaign activation, optimization, analysis, and reporting. The Specialist's primary focus will be on monitoring delivery pacing, validating performance trends at a monthly level, and providing insights on quarterly trends, which will lead to optimization recommendations.

You Will:

  • Manage the data validation and analysis of LTV, CTV, and streaming audio by tracking, reporting, and analyzing all delivery against plan metrics. 
  • Prepare and provide Mass Media performance reports, data analyses, and proposed action items to internal and external teams 
  • Provide insights and campaign optimization recommendations on monthly and quarterly performance trends. 
  • Monitors delivery pacing across all Audio & TV core campaigns and tests, providing weekly updates. 
  • Support testing initiatives as determined by the Mass Media Manager 
  • Lead development of supportive Audio campaigns as determined by the Mass Media Manager

You Have:

  • 1-2 years of hands-on experience with campaign management
  • Solid understanding of mass media and optimization levers a plus 
  • Excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action. 
  • Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights. 
  • Strong project management and time management skills with attention to detail and focus on quality of results are essential to balancing multiple projects and deliverables. 
  • Proven experience leading campaign initiatives from start to finish – including planning, launching, optimizing and reporting

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