Social Media Intern

TPT’s Marketing Team is offering a paid summer Social Media internship, working up to 30 hours per week and paid at $18.00 per hour. This role will learn about the daily social media activities involved in managing a beloved brand on platforms such as Instagram, TikTok, Facebook, Threads, X, LinkedIn and YouTube. In addition, this role will undertake a comprehensive project that is critical to developing an engaging social media presence and strategy.

MAJOR AREAS OF RESPONSIBILITY:

SOCIAL MEDIA EXECUTION (70% of time)

• Monitor and engage with Twin Cities PBS social media audiences across platforms such as Instagram, TikTok, Facebook, etc. 
• Foster meaningful connections with TPT’s followers and encourage positive interactions within the community. 
• Identify relevant Minnesota-based social media influencers aligned with TPT’s brand, mission and values. 
• Contribute to social media planning discussions and provide input on social media campaigns. 
• Assist in the creation of original social media assets, including informative carousels, vertical video and other creative design elements. 
• Research and apply the latest social media trends and best practices.

REPORTING AND RESEARCH (20% of time)

• Track key social media metrics and performance indicators and share relevant data-grounded insights with the Marketing Team. 
• Conduct competitive analysis and research to identify industry trends and benchmarks.

OTHER DUTIES AS ASSIGNED (10% of time)

• Participate as an active member of the Marketing Team. 
• Contribute to shared goals and collaborate with colleagues on achievement of priorities. 
• Other duties as assigned.

Required Experience:

• Interns must be a recent college graduate or enrolled in a higher education program and pursuing a career in marketing, communications, media, journalism, or other relevant program.

Knowledge, skills and abilities:

• This is a hybrid work position. Ability to work remotely and manage time effectively is a must. 
• Experience with a variety of social media platforms such as Instagram, TikTok, Facebook, Threads, X, LinkedIn and YouTube. 
• Experience interacting or communicating with ethnically diverse communities. 
• Exceptional attention to detail. 
• Excellent written and verbal communication skills 
• Ability to navigate projects with ambiguity and prioritize work effectively. 
• Ability to effectively use search engines to mine the internet for data and information. 
• Proficient with Microsoft suite of products. 
• Able to create compelling PowerPoint Presentations. 
• Able to work at a computer for extended lengths of time.

Pay: $18.00 / hour.