Business Books

by Jayant Deshmukh

Mastering the Art of Corporate Communication by Jayant Deshmukh is your ultimate guide to becoming a more effective communicator in the fast-paced world of business. As a Certified Project Management Professional (PMP) with over 16 years of experience working with top banks and financial institutions across the globe, Jayant Deshmukh brings a wealth of practical insights and strategies to help you elevate your corporate communication skills.

This comprehensive book is designed for professionals at all levels—whether you're a leader, manager, or employee looking to improve your communication, this guide is packed with valuable tips and techniques to build stronger relationships, enhance productivity, and ensure success in the corporate world.

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by Steven Heller and Molly Heintz

From prolific design writers and educators at the SVA/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design.

Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object––from the simplest business card or product packaging to the grandest monument––must be to see and to use.

This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business.

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by Adam Brotman and Andy Sack

AI is going to change brand strategy and marketing forever. Are you ready?

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem."

Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.

Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed the strategic consultancy Forum3 to take on every aspect of the challenge of becoming an AI first organization, including how you think about the design of jobs, what skills you need to develop within your organization, what your customers will expect from your brands, and how you can achieve early wins. In the AI first arena, where almost anyone can build creatively engaging brands quickly and cheaply, you need to know how to compete. It's time to get ready for a brand-new world. Start here.

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by Natasha Miller

Corporate Event Mastery guides overwhelmed internal corporate event professionals, offering a structured, strategic approach to event production. This book equips readers with the tools, insights, and processes needed to excel in their roles, deliver exceptional events, and demonstrate their value to their companies.

The book delves into real-world challenges through exclusive interviews with experienced internal corporate event planners and decision-makers and showcases innovative strategies, systems, and processes to overcome them.

By focusing on streamlining workflows, leveraging the right resources, and embracing innovation, Corporate Event Mastery empowers readers to navigate the complexities of event planning confidently. Packed with practical strategies, actionable insights, and inspiring stories, this book will help event professionals elevate their skills and implement creative solutions to make their events unforgettable.

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