Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


I Love It. What Is It?: The Power of Instinct in Design and Branding
I Love It. What Is It?: The Power of Instinct in Design and Branding
by Turner Duckworth and Gyles Lingwood

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brands.

No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.

The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.

Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.

Buy Now »


Internal Communication Strategy: Design, Develop and Transform your Organizational Communication
Internal Communication Strategy: Design, Develop and Transform your Organizational Communication
by Rachel Miller

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.

Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision.

With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout.

Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

Buy Now »


The Graphic Design Sourcebook: 200 Years of Glorious Graphics from the Robert Opie Collection
The Graphic Design Sourcebook: 200 Years of Glorious Graphics from the Robert Opie Collection
by Robert Opie

The Graphic Design Sourcebook delves into the vast array of graphic design that surrounds us wherever we go, and has done so ever since printing was invented. Yet everyday graphics have mostly been ignored as an art form. From Victorian song sheets to French perfume labels, early matchboxes to decorative greetings cards, appealing cigarette packets to enticing holiday brochures, colourful advertisements to racy night club tickets, these miniature masterpieces deserve artistic recognition. With over a thousand images, The Graphic Design Sourcebook is both an inspiring source book and a treasure trove of ideas; a true cornucopia of communication.

Buy Now »


Command the Crisis: Navigate Chaos with Battle-Tested Public Relations and Communication Strategies
Command the Crisis: Navigate Chaos with Battle-Tested Public Relations and Communication Strategies
by Angela Billings

Are you ready for the inevitable? A plane crashes with the CEO on board. Your product is contaminated and people die. Your company’s oil rig blows up. Police shoot and kill and set off a firestorm of controversy. A toxic spill occurs when your company’s train derails. Your CFO is embezzling. Troops are deployed. A school shooter kills students. A plane flies into a skyscraper.

Need a crisis? Pick one. If you’re a PR professional working in a corporation, startup, small business, or nonprofit, you’ll have to deal with a crisis. When. Not if. Are you prepared to deal with the media? Hold a press conference? Prepare speaking points for the CEO? Give media training? Get a handle on your brand and keep the facts front and center?

Veteran PR and career military communication expert Angela Billings has learned the ropes the hard way—under fire and under pressure in war zones throughout the world. Who better to provide the wisdom to deal with crisis than someone who has put out media blazes from Kabul to Korea to Kentucky?

Buy Now »