Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business
Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business
by Michael Johnson

With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).

Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded?

Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution is staring you in the face.

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Fanocracy: Turning Fans into Customers and Customers into Fans
Fanocracy: Turning Fans into Customers and Customers into Fans
by David Meerman Scott and Reiko Scott

From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.

How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.

In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:

  • MeUndies, the subscription company that’s revolutionizing underwear 
  • HeadCount, the nonprofit that registers voters at music concerts
  • Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
  • Hagerty, the classic-car insurance provider with over 600,000 premier club members
  • HubSpot, the software company that draws 25,000 attendees to its annual conference

For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.

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Content 10x: More Content, Less Time, Maximum Results
Content 10x: More Content, Less Time, Maximum Results
by Amy Woods

Worried that you’re not creating enough content for the ever-growing number of online platforms? Does the process of content creation make you feel like you’re on a hamster-wheel - but you’re still not having the impact that you desire?

The fact is, most content never achieves its full potential because it only reaches a small proportion of its intended audience. Good news: it does not need to be this way!

Content 10x: More Content, Less Time, Maximum Results is the ultimate guide to reaching your audience via the power of content repurposing. A no-nonsense, implementable guide to repurposing every type of content that you can create.

Whether you’re an entrepreneur, business owner or marketing professional, this is the book for you if you want to master the art and science of content repurposing. Save time, grow your business and reach a bigger audience than you ever dreamt possible.

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The People Business: How Ten Leaders Drive Engagement Through Internal Communications
The People Business: How Ten Leaders Drive Engagement Through Internal Communications
by Annabel Dunstan and Imogen Osborne

The People Business offers readers a unique, inside perspective on what works and what doesn't in the world of corporate internal communication and strategy. Featuring interviews with senior practitioners from a diverse range of leading firms, the book offers a refreshingly honest perspective on the practices and challenges facing IC today. Senior IC leads will offer their tips for success, what they have learned along the way, and what remains challenging.

The book will also explore how IC is still, in some companies, struggling to be seen as a credible contributor to business performance. The People Business enables readers to prove its value to senior company members by demonstrating its clear impact on ROI.

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