Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
by Donald Miller and Dr. J.J. Peterson

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand, this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

  • The three stages of customer relationships.
  • How to create and implement the one marketing plan you will never regret.
  • How to develop a sales funnel that attracts the right customers to your business.
  • The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
  • The keys to wireframing a website that commands attention and generates conversions.

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

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Advertising and the Nature of Reality: What Advertising can Tell us about Reality, and Why we Should Care
Advertising and the Nature of Reality: What Advertising can Tell us about Reality, and Why we Should Care
by Jared A. Leshin

A new eye-opening theory explores how advertising brings us a tiny bit closer to understanding the nature of reality.

Reality isn’t the easiest thing to describe. It’s all around us, we use it every day, but look too closely at it and things get pretty strange. Stuff that seems to be real turns out to be a product of the mind, and what we’re left with is confusing to understand. Philosophers and scientists have thrown their hats into the ring over the past few millennia in an attempt to describe reality, but the answer still proves elusive. Advertising and the Nature of Reality introduces an argument asserting that advertising can tackle this age-old problem. Advertising isn’t just something humans made up to sell stuff, but rather an essential phenomenon that binds living things together. It’s more than communication. It’s more than an appeal to the senses. Advertising is a door to understanding why reality is the way that it is.

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Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization
Marketing Mess to Brand Success: 30 Challenges to Transform Your Organization's Brand
by Scott Jeffrey Miller

In Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company wide gains.

Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,”Marketing Mess to Brand Successshares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, you are a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Avoid marketing messes and square up to successes. Each chapter insideMarketing Mess to Brand Successfeatures real life lessons that teaches you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you will ensure career relevance and company-wide gains.

Learn how to:

  • Navigate a nebulous digital marketing environment 
  • Maximize time and investments with sales marketing strategies 
  • Build and model consistent brand standards 
  • Become an expert in brand marketing and take your company to the next level

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Hook Point: How to Stand Out in a 3-Second World
Hook Point: How to Stand Out in a 3-Second World
by Brendan Kane

Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live.

A lot of people know who they are, what they do, and a few even know why they do it—but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention.

There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person’s attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth.

In Hook Point: How to Stand Out in a 3-Second World, Brendan Kane reveals the power of hook points—a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand, product, or service this book is the essential guide for making it in our three-second world.

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Social Media and Public Relations: Eight New Practices for the PR Professional
Social Media and Public Relations: Eight New Practices for the PR Professional
by Deirdre Breakenridge

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships…marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions…reflect social media realities throughout your policies and governance…generate greater internal collaboration, eliminating silos once and for all…listen to consumers’ conversations, and apply what you’re learning…build communications crisis plans you can implement at a moment’s notice…develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”…take the lead on identifying and applying metrics…and much more.

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