Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
by Gill Andrews

Take a shortcut to making your website work.

Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales. It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips.

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Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits
by Claire Diaz-Ortiz

Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.

Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:

  • STORY 
  • HOW 
  • AUDIENCE 
  • REACH 
  • EXCELLENCE

Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

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The Business of Persuasion: Harold Burson on Public Relations
The Business of Persuasion: Harold Burson on Public Relations
by Harold Burson

Much as Ogilvy wrote the bible on advertising, Burson has written the must-read book for the public relations industry.

Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The 96-year-old founder of PR giant Burson-Marsteller has had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm.

In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents.

By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crises,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this a priceless and fascinating guide for professionals in any industry.

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Noise: Living and Leading When Nobody Can Focus
Noise: Living and Leading When Nobody Can Focus
by Joseph McCormack

In the current digital age, it is becoming increasingly more difficult to stay focused. Smartphones, tablets, smart watches, and other devices constantly vie for our attention. In both business and life, we are constantly bombarded with tweets, likes, mentions, and a constant stream of information. The inability to pay attention impacts learning, parenting, prioritizing, and leading. Not surprisingly, attention spans have gotten shorter. Already being pulled in a dozen directions every minute, managers and business leaders often struggle to address important issues and focus on everything that needs attention.

Noise: Living and Leading When Nobody Can Focus teaches managers and leaders how to help themselves and others sharpen their focusing skills. In this follow-up to his first book, Brief - the proven, step-by-step approach to clear, concise, and effective communication - author Joseph McCormack helps listeners cut through the static and devote their attention to what is important.

Noise: Living and Leading When Nobody Can Focus is a valuable resource for leaders and managers seeking to develop laser-sharp focus and apply it to everything you do.

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