Creative Business Books

Unlock your creative potential with "365 Video Content Ideas for the Modern Content Creator: Unlock Your Creativity with Daily Inspiration and Proven Strategies." This comprehensive guide is designed to help video creators, whether you're a beginner or a seasoned pro, find fresh and engaging content ideas every day of the year. Inside, you'll discover a treasure trove of short and long format video ideas, practical tips for successful content creation, and invaluable resources to enhance your video production skills.

Join CJ, a video creator with over a decade of experience, as they share their journey, insights, and secrets to crafting compelling videos that captivate and inspire. With this book as your daily companion, you'll never run out of ideas or struggle with creative block again. Get ready to elevate your content, engage your audience, and grow your online presence with "365 Video Content Ideas for the Modern Content Creator." Happy creating!

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Designers aren’t just glorified pixel pushers. Design, like many other professional jobs, is a mix of experience and understanding a variety of concepts. Like an engineer or contractor knows where walls, columns etc. are to be placed to bear the weight of a building, designers know how to structure and display information to effectively inform and (often times) entertain the customer.

This is what makes up the “why” of design — an array of concepts and problem-solving questions designers use to make their work successful.

The "Why of Graphic Design" is filled with foundational principles of design, specifically written to help designers, marketers, communicators and business owners without a formal education in design. Experienced designers may also find it to be a great refresher as well.

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A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

The first book on the intersection between market research and media,Creating the Viewertakes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the book includes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies,Creating the Viewerlooks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.

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Are you sick of hearing that promoting a brand means breaking the marketing budget? Discover insider know-how that spends less and achieves more. Do you struggle to make public relations work? Frustrated because you wish you understood how to use your limited time and resources to achieve real PR momentum? Feel like standing out from your competitors is an endless battle?

Repeatedly ranked among the top ten most influential PR professionals, Michelle Garrett has been delivering results for B2B organizations for years. Now she's compiled her lifetime of award-winning teaching and consulting into a straightforward handbook to elevate you as a leader in the industry.

B2B PR That Gets Resultsis a succinct distillation of wisdom gained from over two decades of boots-on-the-ground work in public relations and marketing. Using her signature no-nonsense style, Garrett crafts her own experience and stories from experts in the field into down-to-earth takeaways you can apply instantly. By following her smart blueprints, you’ll be able to smoothly navigate frustrations working with reporters, ethical dilemmas and budgetary constraints, all while rocketing toward success.

In B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices, you’ll discover:

• Why you can stop shoving expensive tools at your problems and rely on savvy marketing to make your mark 
• How scaling back pitches can renew your energy and improve buy-in from your target audience 
• The importance of momentum and leveraging in-house assets to get things revved up 
• Ways to rethink what clients are asking for versus what they really need so everyone walks away happy 
• Tips for dodging undesirable media cycles, an outline for starting a PR consultancy and much more! 

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