Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Graphic Design: A New History, Third Edition
Graphic Design: A New History, Third Edition
by Stephen J. Eskilson

A classic and indispensable account of graphic design history from the Industrial Revolution to the present. Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design’s prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and ’60s, and the postmodern movement of the 1970s and ’80s.

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InstaBrain: The New Rules for Marketing to Generation Z
InstaBrain: The New Rules for Marketing to Generation Z
by Sarah Weise

Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding their mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z.

This generation of digital natives is an entirely different type of consumer--one that you need a completely new type of marketing strategy to reach. How confident are you that you can connect and engage this audience in a way that will resonate?

This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects, you'll find out what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours.

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The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning
by William Ammerman

Marketers are harnessing the enormous power of AI to drive unprecedented results. The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns-all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while delivering the information and insight you need to stay ahead of the game.

Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.

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Sales Manifesto: Imperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...for the Next Decade
Sales Manifesto: Imperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself...for the Next Decade
by Jeffrey Gitomer

After 50 years of successfully making sales all over the world. After delivering more than 2,500 customized speeches to the world's biggest companies. After establishing an unrivaled social platform with millions of views and followers. After leading the marketplace with Sell or Die podcast. After delivering more than 350 sold-out public seminars to audiences all over the globe. After writing 13 best-selling books including The Sales Bible and The Little Red Book of Selling…

Jeffrey Gitomer has finally written the SALES MANIFESTO. A book that sets the standard, and lays bare what it will take for salespeople to succeed now, and for the next decade.

The book, and it’s resource links, will take you, the reader to explanations that will disrupt old world sales tactics that no longer resonate with buyers, and sets easy to understand and implement elements of what it will take to win more profitable sales.

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Successful Employee Communications: A Practitioner
Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
by Sue Dewhurst and Liam FitzPatrick

Communicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations and range of organizations.

Drawing on case studies from well known organizations in the public, private and not for profit sectors, this book includes insights from manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more. It explains how to make the case for internal communications at all levels, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect effective data. Successful Employee Communications is an essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention and change management.

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Public Relations and Journalism in Times of Crisis: A Symbiotic Partnership
Public Relations and Journalism in Times of Crisis: A Symbiotic Partnership
by Andrea Miller and Jinx Coleman Broussard

Public Relations and Journalism in Times of Crisis dissects crisis communication case studies from both the journalists’ and the public relations professionals’ perspectives. The authors, Andrea Miller, a former journalist, and Jinx Coleman Broussard, a former public relations professional, interviewed dozens of journalists and PR professionals involved in some of the most visible crises of the last few years: Hurricane Katrina, Ebola in America, the Blue Bell Ice Cream recall, Susan G. Komen vs. Planned Parenthood, race relations in Ferguson, Missouri, and at the University of Missouri, the great flood of Baton Rouge in 2016, and the Sandy Hook Elementary School shooting. Hundreds of press releases and press stories were also reviewed. The authors provide practical strategies for working journalists and public relations practitioners to enhance the flow of information in a crisis so that audiences and stakeholders can make educated, rational decisions to protect their families and livelihoods. The book also acquaints professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur that could damage their organizations. Public Relations and Journalism in Times of Crisis is unique for its analysis of the communication of cases from both perspectives. At the end of each case are takeaways for both sets of professionals, as well as industry best practice suggestions.

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