Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


If Your Water Cooler Could Talk: Getting Beyond Employee Engagement
If Your Water Cooler Could Talk: Getting Beyond Employee Engagement
by Jim Bohn Ph.D.

Ever wonder what your employees think of your organization? Do they believe your organization can accomplish the strategies you develop? Employee's perceptions of your organization are critical in activating their motivation. Organizational Engagement goes beyond Employee Engagement and answers those questions and more. Learn six major elements of what makes your organization tick. People are talking about those things at your water cooler right now. This book shows the dramatic difference between employee engagement (which is focused on the employee) and Organizational Engagement, which focuses on the success of your enterprise. Using research-based tools, OE offers a fresh way to assess your company and improve organizational performance. Employees, managers, HR leaders and executives have been seeking a method beyond employee engagement. This book provides a straightforward and clear approach to using employee input to transform the enterprise.

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joe Sugarman

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Graphic Design School: The Principles and Practice of Graphic Design
Graphic Design School: The Principles and Practice of Graphic Design
by David Dabner, Sandra Stewart and Abbie Vickress

From understanding graphic design fundamentals, to developing original concepts, to creating finished designs - Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.

Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.

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The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations
The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations
by Eric Davies, Nick Smith and Brian Salter

The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible.

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing & PR Book is a dynamic collection of tools, techniques and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing.

Ultimate books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straight forward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

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