Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age
Digital Personal Branding: The Essential Guide to Online Personal Branding in the Digital Age
by Dario Sipos

Digital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully.

No one can tell your story better than you can. This book will teach you how to do precisely that.

After reading Digital Personal Branding, you will know:

  • How successful digital personal branding brings you influence in the modern world 
  • What steps to take to make your digital personal brand work online 
  • How to display your skills and personal brand so you become the best candidate for career and business opportunities 
  • The content marketing process, story branding, useful tools, and how all these parts come together to work as a productive marketing machine for your personal brand 
  • A set of actionable digital personal branding steps that you can do quickly to become more successful in work and life

You will be entirely ready to start and run your digital personal branding and marketing processes continuously and consistently. Never again worry about a job by becoming noticeable in your field.

Digital Personal Branding is a must-read for everyone that wants to develop their personal brand and become influential. Perfect for professionals, entrepreneurs, and college students.

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PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment
by Mark Weiner

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability.

Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment.

Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors.

Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

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A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
by Dan Nelken

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads.

If you’re looking for “killer headline formulas that can’t fail,” “data-driven headline conversion hacks,” “SEO secrets (Google doesn’t want you to know),” or “can’t-miss clickbait headlines,” you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart.

Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it takes the subject of creative self-doubt as seriously as it takes creativity. It will help you whack-a-mole self-doubting thoughts before they can even get a word in.

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Made by James: The Honest Guide to Creativity and Logo Design
Made by James: The Honest Guide to Creativity and Logo Design
by James Martin

Design better logos and become a more successful, confident graphic designer with Made by James as your guide.

*Winner of the 2021 American Graphic Design Award for Book Design from Graphic Design USA*

UK-based graphic designer James Martin shares his wealth of experience, information, and advice with one goal in mind: to help designers of all levels create better work and enjoy the process. James has designed hundreds of logos for a variety of top brands, and shares his unique creative process, from concept to sketches to final design. Learn how to create outstanding logos, craft and refine your creative process, build great relationships with clients, and become prolific and consistent. Discover how James creates innovative, clever, and memorable logos with his own hands-on, step-by-step process that includes word mapping, rapid prototyping, and sketching ideas on paper. Learn how to become a visual storyteller by understanding the key factors of working with clients and making them a valued part of the process.

In addition to the important “hows” of logo design—techniques, ideas, and examples of creating logos and building brands—you will benefit from learning aspects of the business rarely discussed: how to become more disciplined, how to see failures as valuable experiences, and ways to avoid burnout.

James shows that design isn’t just about creating images; it’s about building trusting relationships with clients, finding inspiration and using it effectively, and sharing ideas and becoming part of a community.

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