Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Simply Said: Communicating Better at Work and Beyond
Simply Said: Communicating Better at Work and Beyond
by Jay Sullivan

Master the art of communication to improve outcomes in any scenario.

Simply Said is the essential handbook for business communication. Do you ever feel as though your message hasn't gotten across? Do details get lost along the way? Have tense situations ever escalated unnecessarily? Do people buy into your ideas? It all comes down to communication. We all communicate, but few of us do it well. From tough presentations to everyday transactions, there is no scenario that cannot be improved with better communication skills. This book presents an all encompassing guide to improving your communication, based on the Exec|Comm philosophy: we are all better communicators when we focus focus less on ourselves and more on other people. More than just a list of tips, this book connects skills with scenarios and purpose to help you hear and be heard. You'll learn the skills to deliver great presentations and clear and persuasive messages, handle difficult conversations, effectively manage, lead with authenticity and more, as you discover the secrets of true communication.

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How Design Makes Us Think: And Feel and Do Things
How Design Makes Us Think: And Feel and Do Things
by Sean Adams

From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain way of thinking. How Design Makes Us Think collects hundreds of examples across graphic design, product design, industrial design, and architecture to illustrate how design can inspire, provoke, amuse, anger, or reassure us.

Graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. The book delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, advertisers, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.

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From Mad Man to Happy Farmer: Fifty-five Years of Sane, Sage Advice from a Marketing Guru Still Crazy about the Ad Biz
From Mad Man to Happy Farmer: Fifty-five Years of Sane, Sage Advice from a Marketing Guru Still Crazy about the Ad Biz
by Hank Wasiak

An Asset-Based Thinker’s look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry’s next generation of responsible leaders. A communications industry veteran, Hank Wasiak’s professional journey took him to and through the corporate boardrooms of the ad world’s biggest names. He learned from the best in the business to become the best in the business.

From the beginning Hank also made time for his second career, teaching marketing communications. He’s taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years, Hank has been an adjunct professor at the University of Southern California’s Marshall School of Business. In 2003, Hank was Vice Chairman of the world’s largest marketing communications company, McCann-Erickson. He was unexpectedly pushed into early retirement.

Hank went on to partner with his son at Concept Farm, Ad Age’s Small Agency of the Year Winner. The move heralded his exit from a “had-to” career and his entree into the “want-to” work he had always longed for. At the Farm, Hank has been blessed with more meaningful work, productivity, personal fulfillment, determination, confidence, and humility than he could ever have imagined. This is his inspiring story of how he moved from the boardroom to the “barnyard,” what he learned about life and marketing along the way, and what he wants future marketers to know about the power and purpose of what they do.

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Marketing 5.0: Technology for Humanity
Marketing 5.0: Technology for Humanity
by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Rediscover the fundamentals of marketing from the best in the business.

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:

  • Artificial Intelligence for marketing automation 
  • Agile marketing 
  • “Segments of one” marketing 
  • Contextual technology 
  • Facial recognition and voice tech for marketing 
  • The future of Customer Experience (CX) 
  • Transmedia storytelling 
  • The “Whatever-Whenever-Wherever” service delivery 
  • “Everything-As-A-Service” business model 
  • Internet of Things and blockchain for marketing 
  • Virtual and augmented reality marketing 
  • Corporate activism

Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

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