Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Design for Motion: Fundamentals and Techniques of Motion Design 2nd Edition
Design for Motion: Fundamentals and Techniques of Motion Design 2nd Edition
by Austin Shaw

Combining art and design principles with creative storytelling and professional savvy, this book covers everything a serious motion designer needs to make their artistic visions a reality and confidently produce compositions for clients.

In this updated second edition of Design for Motion, author Austin Shaw explores the principles of motion design, teaching readers how to creatively harness the essential techniques of this diverse and innovative medium to create compelling style frames, design boards, and motion design products. Lessons are augmented by illustrious full-color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders, pioneers, and rising stars contribute their professional perspectives, share personal stories, and provide visual examples of their work.

This second edition also includes updates on the following:

  • Illustration techniques 
  • Typography 
  • Compositing 
  • Visual storytelling 
  • Incorporating 3D elements 
  • Social/mobile-first design 
  • Portfolio and concept development 
  • How to develop a distinct personal design style, and much more

Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. An accompanying Companion Website (www.routledge.com/cw/shaw) features video tutorials, a student showcase, and more.

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Join or Die: Digital Advertising in the Age of Automation
Join or Die: Digital Advertising in the Age of Automation
by Patrick Gilbert

Join or Die: Digital Advertising in the Age of Automation is a playbook for profitably leveraging automation within Google Ads (formerly Google AdWords), Facebook Ads, and other emerging advertising platforms.

You'll dive under the hood of the machine learning technology that drives these platforms and discover practical tips and strategies that can be immediately implemented in your campaigns. Join or Die will show you how to manage marketing organizations in the automation era, serving as a blueprint for the future leaders of this ever-changing industry.

Learn from the Top 10 PPC Thought Leader that Google relies on to train other agencies on best-in-class automation strategies!

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Post-Pandemic Marketing: Expert Insights and Predictions
Post-Pandemic Marketing: Expert Insights and Predictions
by Michael Diamantstein

The COVID-19 pandemic has pushed businesses and consumers rapidly into the future of marketing. For marketers who do not adapt, it’s easier now than ever to get left behind. Post-Pandemic Marketing details the nitty gritty of what’s changed for businesses along with expert predictions of what’s to come. This book outlines and compares studies, advice, and potential post-COVID marketing tactics available to help marketers stay on top of their game and prepare for an uncertain future.

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The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It
The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It
by Cary Cooper and Sean O'Meara

Saying sorry is in crisis. On one hand there are anxious PR aficionados and social media teams dishing out apologies with alarming frequency. On the other there are people and organizations who have done truly terrible things issuing much-delayed statements of mild regret.

We have become addicted to apologies but immune from saying sorry.

In January 2018 there were 35 public apologies from high-profile organizations and individuals. That's more than one per day. Between them, in 2017, the likes of Facebook, Mercedes Benz and United Airlines issued over 2,000 words of apologies for their transgressions. Alarmingly, the word 'sorry' didn't appear once.

This perfectly timed book examines the psychology, motivations and even the economic rationale of giving an apology in the age of outrage culture and on-demand contrition. It reveals the tricks and techniques we all use to evade, reframe and divert from what we did and demonstrates how professionals do it best. Providing lessons for businesses and organizations, you'll find out how to give meaningful apologies and know when to say sorry, or not say it at all.

The Apology Impulse is the perfect playbook for anyone - from social media executive through to online influencers and CEOs - who apologise way too much and say sorry far too infrequently.

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