The Business of Social Media: Clients & Customers Not Just Likes & Followers
by Angela K Denton
Do you want real, paying clients, not just "Likes" and "Follows" from your social media marketing strategy? This book shows you how!
There is an illusion that Social Media marketing is all about the number of likes you receive, but it is so much more than that. A Like can quickly seem insignificant when you need actual living, breathing (and paying) clients and customers.
This is a guide for every small business owner who has been trying to demystify the world of social media marketing, whether on Facebook, Twitter, Instagram, LinkedIn or harnessing all of them. A how-to manual that will show you what needs to be done to attract your customer base, interact with genuine interest and in the process - create real paying customers and clients for life.
The author has run her own social media marketing agency for many years, with clients ranging from small local businesses through to national and international companies. In this time she has gained the experience of how to retain clients by proving a return on investment. In other words: consistently attracting genuine paying clients and customers to a wide range of businesses, large and small, whether they are providing tangible products or services.
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