Business Books

by Bob Priest-Heck and Carrie Freeman Parsons

The ultimate resource for learning how to design, plan, build, and manage extraordinary events!

Events matter. When people come together to share ideas, they can forever change the course of progress. No one knows that better than Bob Priest-Heck and Carrie Freeman Parsons of the Freeman Company, one of the world’s leading event companies. These two event pros have seen firsthand the power of uniting people to explore innovative ideas, grow businesses, advance education, improve the art and science of healing, and create memories that last forever. Inside Live Events lifts the curtain on how to create successful large events— such as trade shows, conferences, expositions, and business meetings. This book explores a proven four-phase design-thinking methodology to help you

• create memorable experiences,
• design moments and events that matter,
• connect people who will change the world,
• plan effective experience marketing.

Providing clarity, expert guidance, and essential resources, Inside Live Events is an indispensable tool kit. So whether you’re an established event planner or new to this exciting industry, get ready to learn absolutely everything you need to know—from high-level planning to the nitty-gritty details—from two of the top event-planning experts.

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by Vincent Wanga

Elevate your design career, nurture creative culture, and learn to lead with confidence, empathy, and creativity in the age of AI.

In The Art of Direction, Vincent Wanga distills over two decades of professional expertise into an inspiring, deeply personal, and practical guide for aspiring art directors, design directors, and creative directors. This book reveals the essential soft skills, leadership strategies, and management tools needed to elevate your creative career. Whether you're looking to lead design teams, mentor emerging talent, or build a thriving creative culture, Vince equips you with everything you need to succeed in creative leadership roles.

What You'll Learn:

• Finding motivation to pursue creative leadership.
• What is an art director, design director, or creative director?
• How to become an art director, design director, or creative director.
• Essential skills to thrive and lead effectively.
• How to build and manage high-performing creative teams.
• Empathy-driven mentoring techniques for nurturing new talent.
• Practical strategies to inspire team creativity and foster a strong culture.
• Leading in the evolving creative landscape shaped by AI.

Whether you're conspiring to improve your craft in art direction, design direction, or creative direction, this book is a must-have guide for creative professionals and empathetic leaders in any industry.

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by Dr. Amiee J. Shelton, Mr. Dominic G. DeBlasi and Ms. Alexandra DeFabritiis

This text is designed for business students, emphasizing the importance of integrating public relations (PR) into business education to enhance communication, ethical decision-making, and leadership skills. While traditional business programs focus on writing, presentation, and organizational behavior, PR provides tools for managing crises, crafting compelling narratives, and building stakeholder trust, which are essential in today’s interconnected and scrutinized business world. This textbook is divided into three sections: foundational PR concepts, diverse practice areas, and student-authored case studies that showcase real-world applications. By highlighting creative solutions and ethical practices, the text aims to equip future business leaders with the skills to drive innovation, build trust, and achieve organizational goals in a dynamic global environment.

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by Nitin Kartik

Unlock the Secrets to Product Marketing Mastery

Dive into Product Marketing Wisdom, the ultimate handbook for aspiring and seasoned Product Marketers alike. Packed with 100+ real-world lessons, expert interviews, and actionable insights, this book demystifies everything from market research and competitive analysis to storytelling, sales enablement, and KPIs. Learn from global thought leaders as they share strategies that drive success across industries and markets. Whether you're crafting a Go-To-Market plan, refining your messaging, or leveraging AI to stay ahead, this guide equips you with the tools to excel. Transform your career and make a lasting impact with this indispensable resource for modern marketers.

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by Pascal Bornet, Jochen Wirtz and Thomas H. Davenport

A practical, non-technical guide for business leaders, entrepreneurs, and curious minds.

In a world where ChatGPT took us by storm, a far more powerful revolution is unfolding: AI Agents. Like Jarvis in Iron Man or Samantha in Her, these intelligent systems can execute actions, learn from experience, and orchestrate digital interactions with minimal human supervision. They promise to redefine business and society. However, behind the excitement lies a crucial reality: a significant gap between promise and reality. This comprehensive guide on agentic AI cuts through the hype and offers a clear, jargon-free strategic roadmap to understanding and applying this technology. The authors bring a rare perspective, having implemented agentic AI across diverse organizations—from global enterprises to agile startups—witnessing both remarkable successes and sobering failures.

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