Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Bronze Seeks Silver: Lessons from a Creative Career in Marketing
Bronze Seeks Silver: Lessons from a Creative Career in Marketing
by Mat Zucker

Marketing was destiny for Mat Zucker — the perfect cocktail of creativity, art and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships and managing careers. Follow Mat as a secretary at an ad agency paying his dues; as a writer, learning how to copy accents from West Virgina libraries and researching the phenomenon of spanking parties; then as a rising creative leader creating global ad campaigns, meeting everyone from Mike Strahan to Alicia Keys. With this candid and hilarious telling, Mat gives aspiring marketers the gift of what he's seen and learned.

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PR That PRopels: A Strategic Guide to Winning Public Relations Strategies
PR That PRopels: A Strategic Guide to Winning Public Relations Strategies
by Nayita Wilson

Public relations (PR) is a driving force that propels vision, leaders, and brands to the forefront. In PR that Propels, Nayita Wilson—PR Strategist & CEO of NVisions Communications & Consulting—delivers proven and winning PR strategies that will keep you in front of clients, prospects, media, partners, and other targeted audiences with positive visibility and favorable results.

This strategic guide is a timely solution for visionaries, entrepreneurs, existing and arising businesses, nonprofits, political and governmental leaders, professional athletes, and all who desire a strategic approach to attain greater visibility. PR that Propels will equip you to:

  • Assess current PR practices & potential
  • Develop a PR strategy
  • Generate a strategic message
  • Establish media credibility
  • Create & maintain favorable PR

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The Business of Social Media: Clients & Customers Not Just Likes & Followers
The Business of Social Media: Clients & Customers Not Just Likes & Followers
by Angela K Denton

Do you want real, paying clients, not just "Likes" and "Follows" from your social media marketing strategy? This book shows you how!

There is an illusion that Social Media marketing is all about the number of likes you receive, but it is so much more than that. A Like can quickly seem insignificant when you need actual living, breathing (and paying) clients and customers.

This is a guide for every small business owner who has been trying to demystify the world of social media marketing, whether on Facebook, Twitter, Instagram, LinkedIn or harnessing all of them. A how-to manual that will show you what needs to be done to attract your customer base, interact with genuine interest and in the process - create real paying customers and clients for life.

The author has run her own social media marketing agency for many years, with clients ranging from small local businesses through to national and international companies. In this time she has gained the experience of how to retain clients by proving a return on investment. In other words: consistently attracting genuine paying clients and customers to a wide range of businesses, large and small, whether they are providing tangible products or services.

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The Business of Design: Balancing Creativity and Profitability
The Business of Design: Balancing Creativity and Profitability
by Keith Granet

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

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The Perfect Conversion Funnel: The Top 9 Funnels Online Experts are Using Today to 2x, 3x, or Even 10x Their Business
The Perfect Conversion Funnel: The Top 9 Funnels Online Experts are Using Today to 2x, 3x, or Even 10x Their Business
by David Nadler

Find Your Perfect Conversion Funnel.

Do you know, today, exactly how much revenue your business is expected to generate over the next week? What about next month? What about next year? Here's the thing: most business owners do a decent job of understanding their numbers in retrospect...

...But when asked to predict how much revenue they will generate over the next 7, 30, and even 60 days...They are completely stumped.

In The Perfect Conversion Funnel, expert marketer David Nadler breaks down the 9 conversion funnels top online experts are using to 2x, 3x, and even 10x their businesses. In The Perfect Conversion Funnel you will find:

  • David's step-by-step blueprint for identifying the perfect conversion funnel for your product or service, no matter what industry or market you're in
  • Complete breakdowns, plug-and-play templates, and resources for each of the 9 conversion funnels David is using in his client businesses 
  • Case studies and real world examples of the exact conversion funnels you need to be successful at online marketing and sales 

The Perfect Conversion Funnel equips readers with the tools they need to build and scale conversion funnels in their business capable ofturning every $1 spent on advertising into $3 - $5...week after week and month after month.

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