Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search
The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search
by Wayne Breitbarth

4th edition of the world's most popular LinkedIn handbook - completely revised and updated, including tips for the mobile app.

Many LinkedIn books focus solely on creating a killer profile. But LinkedIn is not a spectator event. You can't just show up and wait for people to come to you.

LinkedIn is a professional networking community, and opportunities abound to make real money and advance your career. In addition to helping you create a magnetic, professional profile, this book will show you how to develop a comprehensive strategy for achieving your business and career goals.

Over 100,000 professionals have already used Breitbarth's LinkedIn secrets to land lucrative new customers and top-notch employees, grow their businesses and brands, and find great new jobs. And most people have only scratched the surface of LinkedIn's potential.

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Awareness Without Advertising: Making Buzz That Brands. Bravely.
Awareness Without Advertising: Making Buzz That Brands. Bravely.
by Chris C. Birt

I generated $2,340,000.00 in free buzz from one $690 ad. You can too. Discover the secrets to creating massive brand awareness for your brand, product or business without blowing your budget on advertising. Called "One of a Kind" by USA Today and "Part of a Trend" by the New York Times, this book uncovers the new science of brand advocacy to generate buzz. 31 charts and 14 case studies from the world's largest brands. The book from the people who made the work. Invaluable.

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Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue
Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue
by Cloris Kylie

Bestselling author Cloris Kylie, marketing MBA, grew her own business by leveraging her system to connect with influencers, and now she helps coaches, consultants, practitioners, authors, and speakers do the same.

Let her show you exactly how to build your own network of supporters and allies, so you can take your service business to the next level.

Beyond Influencer Marketing walks you through the process to create long-term relationships with influencers. Through proven tactics, step-by-step guidance, examples, and case studies, you'll learn how to connect with influential people to build authority, grow your list, and boost revenue.

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Graphic Design School: The Principles and Practice of Graphic Design
Graphic Design School: The Principles and Practice of Graphic Design
by David Dabner, Sandra Stewart and Abbie Vickress

Graphic Design School provides a comprehensive introduction to visual design for modern media. From the fundamentals of design to advanced techniques and problem solving, this book is packed with practical advice and tutorials for a broad range of applications in any media. This updated sixth edition features a wealth of new guidance that reflects the evolution of the field, including extensive discussion of digital design and resourcing. New discussion tackles User Experience and User Interface Design, plus the latest tools, requirements, and resources for designing for the web, mobile apps, social media, and more. Updated assignments reflect the latest graphic design processes and guide students through the transition from simple solutions to starter portfolio pieces, while full-color illustrations, case studies, and designer biographies bring real-world perspective to this complex, multi-faceted skill.

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Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
by Dominik Kosorin

From the author of "Introduction to Programmatic Advertising."

This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as stand alone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.

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Platform: The Art and Science of Personal Branding
Platform: The Art and Science of Personal Branding
by Cynthia Johnson

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.

In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.

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