Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Avedon Advertising
Avedon Advertising
by Richard Avedon, Laura Avedon, James Martin and Rebecca Arnold

Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive ’60s; and into the era defined by celebrity culture and global brand awareness.

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Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
Persuasive Copywriting: Cut Through the Noise and Communicate With Impact
by Andy Maslen

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace.

This second edition of Persuasive Copywriting complements the "how to" perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, addressing day to day issues faced in a multitude of roles. Updates include practical advice to measure and benchmark effective copy, guidance on creating and critiquing briefs, plus four new chapters on how to weave copywriting skills into the wider industry. These cover particularly useful ground around storytelling, content marketing and the impact of evolving channels like mobile and social media. Practical and inspiring, it is a vibrant, all-encompassing guide to copywriting; an essential to every marketer's bookshelf.

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Ongoing Crisis Communication: Planning, Managing, and Responding
Ongoing Crisis Communication: Planning, Managing, and Responding
by Timothy Coombs

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.

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The 7 Stages of Highly Effective Event Management & Production: Best Practices, Policies and Procedures for Corporate Event Managers
The 7 Stages of Highly Effective Event Management & Production: Best Practices, Policies and Procedures for Corporate Event Managers
by Kelliann M. McDonald

The 7 Stages of Highly Effective Event Management & Production was developed by Marketing and PR Strategist Kelliann McDonald for Marketing, Event Management and PR professionals to use as a blueprint to expertly produce high quality events while working in a demanding corporate environment. In this eBook, you can expect straight-shot-no-chaser tips and tricks on how to do so. In each short chapter, you will find bulleted lists of action items that need to be accomplished before moving on to the next stage of production for your high caliber event. Also included are easy-to-read charts, highlighting your standard event budget line items, standard event marketing pieces with distribution time-frames and your standard day-of-event tasks. As a bonus, included is a free, downloadable 7 Stages of Highly Effective Event Management & Production Infographic that you should keep for future reference or share via social media to further position yourself as an Event Management expert.

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Identity Designed: The Definitive Guide to Visual Branding
Identity Designed: The Definitive Guide to Visual Branding
by David Airey

Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.

You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and future proofing your designs. Each identity case study is followed by a recap of key points.

The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.

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