Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
by Kindra Hall

The moment you take control of your stories, you take control of your business and your life. You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything - from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

  • The Value Story, to convince customers they need what you provide. 
  • The Founder Story, to persuade investors and customers your organization is worth the investment. 
  • The Purpose Story, to align and inspire your employees and internal customers. 
  • The Customer Story, to allow those who use your product or service to share their authentic experiences with others. 

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?

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Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings
by Tom Fishburne

From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series.

Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation.

Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh...and think about our rapidly evolving world of work.

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RUDDER: Strategic Brand Clarity
RUDDER: Strategic Brand Clarity
by David M. Flanagan

BRAND MEANS BOTTOM LINE IMPACT. Few business people understand what a real brand is, yet alone the true power behind it. One of the most commonly misunderstood business tools, a brand dramatically affects the bottom line financially, internal and external health of the company, and clear differentiation in a see of hungry competitors.

David M. Flanagan breaks it down, providing a very clear and easy-to-understand process of creating (or re-creating) a razor-sharp brand. Serving as a RUDDER on your boat, without this deeper understanding, you float at the mercy of the wind, drifting wherever it may take you. Now, the control is in your hands.

Clear and insightful, entertaining and refreshing, the lightbulb will suddenly CLICK ON, illuminating a whole new world of possibilities.

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Creative Thinking: Practical Strategies to Boost Ideas, Productivity and Flow
Creative Thinking: Practical Strategies to Boost Ideas, Productivity and Flow
by Jonathan Firth

Boost the effectiveness and the quality of your creative thinking with these simple, evidence-based strategies.

This book will guide you through the stages of the creative process, from idea generation to effective work habits. All of the strategies are rooted in cutting-edge cognitive science. They can be applied to artistic pursuits such as writing and painting, and also to business, hobbies, and much more. Divided into two sections - "thoughts and ideas" and "craft and habits" - this practical guidance will help you unlock your creative potential.

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The Creative Journey: A Timeless Approach to Discovery
The Creative Journey: A Timeless Approach to Discovery
by Tim Cigelske

The Creative Journey demystifies the creative process by breaking it down into stages of the hero’s journey narrative from myth, literature and film. Each stage in the journey – from seeing the problem to sharing the solution – is analyzed through the lens of scientific research and real-world examples to show how we can all be creative. The author wrote this book for a university honors seminar in order to show students from all disciplines how they can enhance their creativity and enrich their lives. Young Millennials and Gen Z who are looking for individuality, distinctiveness and meaning will especially benefit from understanding and applying this framework for work and life.

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