Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


The Advertising Effect
The Advertising Effect
by Adam Ferrier and Jennifer Fleming

Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.

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The Branding Burn Book
The Branding Burn Book
by Shaleah Patterson

Your branding is the FOUNDATION of your business! If you have not taken the time to clearly DEFINE your brand, then you're most likely not hitting the numbers you could be hitting! Sis! Branding is WAY more than just colors, logos, and taglines! I break it all down for you in this ULTIMATE GUIDE. Not only is this an ebook jam-packed with TONS of info about What branding is, how to define your brand and start attracting more of your ideal client, but this guide doubles as a workbook where you can really get down to the NITTY GRITTY and start really understanding the basics of branding and creating a bangin' brand!

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Engaging Virtual Meetings: Openers, Games, and Activities for Communication, Morale, and Trust
Engaging Virtual Meetings: Openers, Games, and Activities for Communication, Morale, and Trust
by John Chen

Build a cohesive and high-performing virtual team with this fantastic resource full of actionable advice and practical tips.

Engaging Virtual Meetings: Openers, Games, and Activities for Communication, Morale, and Trust offers concrete strategies and practical tips for bringing teams together across the digital divide. While many struggle to build teams in a virtual environment, accomplished author John Chen has found ways to create team cohesion, promote engagement, and increase virtual participation. In Engaging Virtual Meetings, he shares these methods with you, and also:

  • Describes virtual tools for promoting effective teamwork, like the Participant Map
  • Teaches you to optimize your teleconference setup for ideal audio and video
  • Illustrates ways to apply these methods in any virtual environment, including Zoom, Microsoft Teams, and more
  • Explores how to debrief your participants to improve your methods over time

Perfect for anyone working in or with the increasingly prevalent virtual environment, Engaging Virtual Meetings is a great addition to the bookshelves of anyone interested in how to create and build engagement in team settings of all kinds.

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Design Beyond Devices: Creating Multimodal, Cross-Device Experiences
Design Beyond Devices: Creating Multimodal, Cross-Device Experiences
by Cheryl Platz

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letting your customer's humanity drive the experience—not a specific device or input type. Learn the techniques you'll need to build fluid, adaptive experiences for multiple inputs, multiple outputs, and multiple devices.

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