Creative Business Books

Big Shoes Network partners with to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!

Building a StoryBrand: Clarify Your Message So Customers Will Listen
Building a StoryBrand: Clarify Your Message So Customers Will Listen
by Donald Miller

Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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A Wordsmith
A Wordsmith's Work
by Mark R Weaver Esq.

Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it’s persuading through newspaper “op-eds,” speeches, or even during crisis communications, “A Wordsmith’s Work” will improve the success of your message and enhance the reputation of your chosen messenger.

Author Mark Weaver has counseled thousands of clients all across America. He worked one-on-one with the Great Communicator himself, President Ronald Reagan. NBC News in Charlotte, North Carolina called Weaver "one of the nation's foremost experts in crisis communications." His weapon of choice: powerful words. Words that persuade, inspire, and amuse. That's why Mark Weaver is sought out by corporate leaders, university presidents, and public officials all across America for high-level counsel on how to communicate better.

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Know Your Onions: Graphic Design
Know Your Onions: Graphic Design
by Drew de Soto

This book is practical and immediate, without being condescending or overly technical. It is like having a graphic design mentor who will help you come up with ideas, develop your concepts, and implement them in a way that is engaging and humorous. It gives readers the experience and ability that normally comes from years of on-the-job training. All of the essential techniques of graphic design and its digital implementation are covered.

Read this book and gain 25 years of experience in how to think like a creative, act like a businessman and design like a god.

This book is designed like a notebook, with all the authors' tips and knowledge already inside. However, it also includes blank pages that allow the user to personalize this reference book with specific notes that are relevant to his or her studio, suppliers or clients.

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The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing
by Karen J. Marchetti

These digital strategies have doubled client sales, boosted online leads by 67%, increased email click-through by 200%, and generated a 22% opt-in rate!

This book will help focus your efforts on the elements that have the biggest impact on results – offers and copy, tailored to why your customers buy.

And you'll emphasize the digital marketing channels with the highest ROI: your website, Search Engine Optimization (SEO), Email, and Pay-Per-Click (PPC) advertising.

  • You’ll start by correctly diagnosing your progress from Traffic to Leads to Sales – so you’ll know exactly how to improve results.
  • You’ll understand what to review in Google Analytics (with step-by-step instructions).
  • You’ll finally become your company’s expert on your customer types.
  • And you’ll learn the Marketing Metrics to evaluate every marketing effort (with easy-to-follow formulas included).
  • You’ll have winning “formulas” to make every element of your copy really sell!
  • And you’ll learn to strategically craft Offers for a big change in results.
  • You’ll also discover easy ways to “test your way to success,” so your marketing becomes more effective with every effort!
  • Finally, if you rely on outside resources, you’ll learn how to evaluate every marketing proposal to choose better partners and solutions.

Results are the key in marketing. “Does it matter if the artwork was stunning, or you thought the copy was amazing, if the effort didn’t bring in leads or sales?”

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