Successful Employee Communications: A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
by Sue Dewhurst and Liam FitzPatrick
Communicating a company's goals, strategy and tactics, change processes and brand values effectively within the workplace, makes a real difference to the success of any business. When handled professionally, it has a positive impact on employee engagement, organizational culture and performance. Successful Employee Communications shares the stories of leading practitioners and focuses on the tools, models and practices that have worked in a variety of situations and range of organizations.
Drawing on case studies from well known organizations in the public, private and not for profit sectors, this book includes insights from manufacturing, telecoms, pharmaceuticals, professional services, FMCG and more. It explains how to make the case for internal communications at all levels, advising on how to set objectives, select the right communication channel, suggest the best way to deliver tough messages, and evaluate and collect effective data.Successful Employee Communicationsis an essential guide for anyone responsible for managing the communications around employee engagement, motivation, retention and change management.
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