Creative Business Books

Big Shoes Network partners with Amazon.com to bring you the top five or six latest and best-selling books in the creative industry. Keep in step with the latest content here!


I Can
I Can't Believe I Lived the Whole Thing: A Memoir from the Golden Age of Advertising
by Howie Cohen

His famous Alka Seltzer commercials had the whole world saying, "I can't believe I ate the whole thing" and "Try it, you'll like it."

In this fun, fast-paced and often hilarious memoir, Howie Cohen gives us a front row seat to those amazing revolutionary times: how pot and the pill opened the doors to sexual and creative freedom; the creative takeover by mensh-y Jewish copywriters and macho Italian art directors; the disruption of ad campaigns like "the dumb shoe" and "the exploding clown"; the madness of Hollywood movie moguls; the sacrifices, the struggles, the wins and the losses.

I Can't Believe I Lived the Whole Thing chronicles Howie's personal journey from The Bronx to the Clio Hall of Fame in an era that changed the look and the language of American pop culture.

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Digital Marketing for Results: How to Focus on What Matters
Digital Marketing for Results: How to Focus on What Matters
by Chris N. Cheetham-West

With the many options available to market your organization, you might be wondering, which one you should choose, or what would drive the most results across all these different options. Social Media, Analytics, SEO, Online Ads and more, all play a crucial role in getting results. This book will cover several new ideas many brands and teams are using to get the most out of online platforms. It is easy to get overwhelmed by the number of channels available to us. Timing and remaining current with what is working can be the key to success. After reading this book, you will gain the confidence and motivation to implement the right online strategy for your organization. This can be useful for many types of businesses and brands.

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Graphic Design Rules: 365 Essential Dos and Don
Graphic Design Rules: 365 Essential Dos and Don'ts
by Sean Adams, Peter Dawson, John Foster and Tony Seddon

DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid-and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

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Exploring Internal Communication: Towards Informed Employee Voice
Exploring Internal Communication: Towards Informed Employee Voice
by Kevin Ruck

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.

A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.

Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.

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