Birdsall, Voss & Associates, Inc. (BVK)
In a digital world, we are all bordering on information overload. With the prevalence of user generated content, viral sensationalism and “fake news”, the credibility and authenticity of the information source is becoming more important. So how, then, does your brand break through the clutter and be a part of the conversation in the right way?
Enter earned media. Inherently, your audience trusts the information collected and shared by their favorite news outlets as well as influencers relevant to their interests. And they want to hear from you, too. BVK’s team of integrated earned media specialists connects the dots–taking the information you want to share, placing it on mediums relevant to your audience and sharing it the format that fits best.
We build trust between the brand and their consumer. We look beyond the obvious and create a brand voice that is authentic, believable and sustainable, positioning you as an expert and reliable resource, leveraging a lasting brand/consumer relationship well before and long after initial contact.
Comprised of experts in public relations, social media, experiential marketing and content creation, BVK’s Earned Media team works across disciplines to effectively and efficiently move the needle for your brand. From integrated influencer programs to crisis communication and multiplatform content plans to celebrity talent management, we find just the right earned media mix to build your brand, driving affinity and loyalty and, ultimately, sales.