Decision Point

Decision Point is your ideal research partner – innovative, adept and agile. Whether you’re looking to develop new products, build your brand or optimize sales, we'll enable you to make confident, data-driven decisions. We work for both B2C and B2B clients. We specialize in qualitative and quantitative research, including: ethnographies, conjoint studies, concept optimization, pricing research, brand equity studies and much more.

Contact: Nicole Wyrembeck
Title: President
Phone: 608 695-3027
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