Account Executive

Kennedy Communications

We're a mid-sized, full-service advertising agency serving a host of international, national and local brands. By outthinking instead of outspending, we take the ordinary and make it extraordinary. Implementing progressive and aggressive strategies, we handle all offline and online marketing needs – from direct mail to email, cable to broadcast TV, radio to Pandora, YouTube to Facebook.

Position Details

Account Executive
Southwest Wisconsin
Madison, WI

Kennedy Communications is seeking an Account Executive to join our talented, hard-working, passionate Account Services Team. The Account Executives are the main contact between the agency and client accounts and therefore must be well-versed in both client needs and agency abilities in order to provide the best service to the client at all times.

Account Executive Role:

  • Initiates development of strategic marketing plans for his or her clients
  • Manages budgets and execution of plan through various agency departments
  • Schedules, coordinates and attends all his or her client meetings, some travel required
  • Prepares all documents and presentations for his or her client meetings 
  • Participates in agency meetings

Account Executive Responsibilities:

Strategic Account

  • Planning Completes annual strategic marketing plans, inclusive of budgets
  • Completes creative concept brief and presents to content team
  • Engages relevant agency departments to develop plan, including Strategy & Content, Media, Interactive and Finance 

Account Oversight and Management

  • Communicates approved, final plan to relevant departments
  • Inputs projects into project management software
  • Works with each department to manage body of work for on-time completion with client approvals, as needed 
  • Adheres to budget constraints
  • Reviews all billing and compares to approved plan, reports discrepancies to relevant departments; if discrepancies are disputed, reports to Vice President for resolution
  • Ensures prompt collection of accounts receivable

Client Interface

  • Leads annual planning meetings with clients
  • Obtains client approval of plans; effectively presents, sells and defends all agency work/proposals to clients
  • Establishes, obtains and presents metrics/results Proactively, regularly checks in with client for feedback and needs
  • Has knowledge of and keeps apprised of client’s brand, industry trends, markets, competitive landscape, products and services 
  • Makes suggestions for plan improvement or best practice applications 
  • Regularly checks for and responds within 24 hours to all client communication 
  • Attends client conventions 

Internal Agency

  • Initiates all client-related internal meetings including annual planning brainstorm, and other interdepartmental meetings as needed
  • Attends weekly AE meetings to share account updates, client “wins” as best practices and actively participates in discussions
  • Attends regularly held staff meetings 
  • Represents agency at industry and community functions Responsible for managing overarching agency projects, as needed
  • 3-5 years of account service experience
  • Excellent project management skills
  • Strong, effective communicator 
  • Excellent attention to detail 
  • Proficiency in both traditional and digital marketing tools
  • Salary commensurate with experience 
  • Competitive benefits package

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