Account Executive

Red Shoes Inc.

Red Shoes brings you a full team of strategic communications experts under one roof.We get to know you, your values and ambitions—and we make them our own. Think of us as an extension of your business, working with you and for you toward your goals.

All of our work revolves around one central strategy: be prepared to speak the right message to the right people at the right time.

As a full-service marketing and public relations firm, strategic communication is at the heart of everything we do. Information today flows faster and further than ever before; therefore, businesses must deliver with clarity, purpose, creativity and speed in order to thrive.

We strongly believe in fostering and supporting an inclusive work environment and extend this philosophy to our relationships with our clients. Red Shoes empowers people by respecting and appreciating what makes them different, as well as finding ways to celebrate our similarities. This approach allows for the exploration and discovery in a safe, positive and nurturing environment.

Geography does not stop the work that is being done. The clients that we serve are from a dozen locations throughout the nation and we continue to grow our footprint.

Position Details

Account Executive
Northeast Wisconsin
Appleton, WI

Red Shoes Inc. is currently seeking a full-time Account Executive. Qualified candidates will have at least six years of experience in the communication field and a proven track record of strategic communication experience including, but not limited to: marketing, social media, event planning, media relations, crisis communication, advertising and internal communication.

Critical Success Factors:
  • Proven success at managing client accounts and a strong foundation of communication solutions.
  • Consistent track record of critical-thinking skills.
  • Be detail-oriented and able to meet deadlines and anticipate needs.
  • As a strategic communication firm, the account executive’s writing must be impeccable in every instance; from emails to news releases to plans, writing must be error-free.
  • This position requires juggling multiple projects and deadlines. The account executive must be able to stay calm and work with team members effectively when faced with competing deadlines.
  • Strong character that represents the values of Red Shoes and our clients both on and offline.
  • The account executive is a leadership position at Red Shoes and as such, the account executive must be able to manage team members in a positive and constructive manner that leads to positive results, happy colleagues and thrilled clients.

Specific job duties are as follows, but not limited to:

  • Maintain visibility with key decision makers
  • Know the clients’ businesses/industries well enough to anticipate problems or issues that could develop; bring to resolution
  • Attain confidence in clients’ business, best practices and personal communication knowledge to guide clients to best solutions, even if encountering pushback
  • Develop marketing programs that strategically align with clients’ initiatives
  • Plan media outreach that obtains key media results and coverage
  • Understand social media communication channels and strategically integrate social media into a client’s overall marketing plan
  • Have sound working knowledge of all advertising opportunities available to clients
  • Develop, direct and present strategy to clients
  • Lead client meetings
  • Generate and submit ideas that solve clients’ problems
  • Develop account budgets and establish profitability goals for client
  • Monitor account activities to keep them in line with expectations established by you and the client
  • Minimum of 6 years of experience in the communication field
  • Bachelor’s degree in a related field
  • Demonstrated writing expertise
  • Strong interpersonal and communication skills
  • Solid editing and proofing skills, including knowledge of AP Style
  • Demonstrated ability to manage multiple projects successfully
  • Employer-subsidized health insurance
  • Group dental & vision insurance
  • 401(k) with company contribution
  • Employer-paid life insurance, long-term and short-term disability insurance
  • Paid time off program
  • Flexible work environment

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