Account Manager


Founded in 1986, KW2 is a full-service marketing and digital agency located in Madison, WI. We specialize in public health, healthcare, higher education branding and communication. Working together, we’ve helped organizations all over Wisconsin—including big ones like Berkshire Hathaway, University of Wisconsin, State of Wisconsin—to uncover and convey their own intangible value and to create work that changes lives. No silos, no egos. Just clients and strategists, marketers and managers working side-by-side to do great work. Find out more at

Position Details

Account Manager
Southwest Wisconsin
Madison, WI

The Account Manager is the day-to-day contact for clients and ultimately responsible for contributing data-driven solutions and specifically digital marketing strategy. Candidate must prove strong digital marketing knowledge, a desire to grow current and future clients, outstanding client service, and excellent problem-solving skills.

We’re looking for someone who thrives in a fast-paced environment, has strong communication skills and a passion for marketing and the power of data to drive marketing decisions. You must have 3-5 years of experience. Positivity is a must.

Responsibilities include:

  • Manage a portfolio of accounts, and maintain ultimate responsibility for estimating, budgeting, and client profitability
  • Provide strategies for implementing marketing strategies for key list of clients
  • Develop, foster, and manage the client relationship keeping it on solid ground; resolves conflicts effectively and proactively
  • Bring new ideas to the table to help drive their client’s goals
  • Serve as the main, day-to-day client contact keeping client informed of overall account status. Must have great customer service skills.
  • Lead campaign kickoffs and collaboration with creative and digital staff on insights, strategy, etc.; ensure all work is on brand, on strategy, and relevant to the target
  • Primary lead on all client-related presentations and meetings; effectively present, sell, and defend all agency work and proposals to clients Write creative briefs, client proposals, and assists with brand, marketing, media, and PR planning
  • Supervise Account Coordinators
  • Previous experience in a similar role, preferably with public health, higher education and professional services a bonus
  • Bachelor’s degree preferred but not required
  • 3+ years experience in a similar position preferred
  • Well-versed and established in a variety of marketing channels; has acquired and developed a practical understanding of the tools in the marketplace
  • Excellent time management and organization skills
  • Experience with analytic tools on platforms such as Google, Facebook, MailChimp, etc.
  • Excellence in both written and oral communication skills, as well as the ability to help foster and cultivate a positive team atmosphere
  • Business development experience and ability to build long-term, productive client relationships preferred

Salary based on experience. Benefits include medical, dental, 401(k). Vibrant near east Madison location walkable and bike-able to many hot spots in Madison. However, we are all working from home and will continue to follow state guidelines. 

« Back