Account Manager


Founded in 1986, KW2 is a full-service marketing and digital agency located in Madison, WI. We specialize in public health, healthcare, higher education branding and communication. Working together, we’ve helped organizations all over Wisconsin—including big ones like Berkshire Hathaway, University of Wisconsin, State of Wisconsin—to uncover and convey their own intangible value and to create work that changes lives. No silos, no egos. Just clients and strategists, marketers and managers working side-by-side to do great work. Find out more at

Position Details

Account Manager
Southwest Wisconsin
Madison or Remote, WI

The Account Manager is responsible for managing a portfolio of accounts and client relationships to drive client profitability and agency growth through cross-selling and new business development. Leads a team of Account Coordinators and Associate Account Managers to support agency product and service delivery.

Candidate can work remotely, though is welcome to work at KW2’s office in Madison.

At KW2, we believe our people grow together in diverse, equitable and inclusive environments where their unique insights, experiences and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status and all other characteristics, attributes or choices protected by law.

Roles & Responsibilities:

  • Manages a portfolio of accounts and maintains ultimate responsibility for estimating, budgeting, client profitability, and project budget management
  • Actively seeks additional projects/new business from client contacts, cross-sells agency services, and drives annual planning 
  • Develops, foster, and manages the client relationship keeping it on solid ground; Resolves client concerns/issues effectively and proactively 
  • Brings new ideas to the table to help the client’s business thrive 
  • Serves as the main, day-to-day client contact as well as keeping client informed of the overall account status 
  • Leads campaign kickoffs and collaboration with creatives on insights, strategy, etc.; Ensures creative work is on brand, on strategy, and relevant to the target objectives 
  • Primary lead on all client-related presentations and meeting; effectively presents, sells, and champions all agency work and proposals to clients 
  • Produces creative briefs, client 101 documents, client proposals, and assists with brand, marketing, media, and PR planning 
  • Consistently pursues opportunities to build a better KW2 holistically 
  • Provides direction to Account Coordinator and Associate Account Managers to achieve individual and KW2 goals 
  • All other duties as assigned

Skills & Qualifications:

  • Consistently demonstrates follow through and expedient execution of multiple tasks simultaneously 
  • Excellent problem-solving skills and ability to move clients to consensus 
  • A proven understanding of the role of an agency, its relationships with clients and account service delivery (products/services, target info, competitive set, etc.) 
  • Effectively and proactively communicates with all stakeholders on projects and assignments Ability to bring valuable thought strategy to all aspects of the role and agency goals and outcomes 
  • Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) 
  • Qualifications: Bachelor degree in journalism, marketing or business preferred or 7 years of related experience Minimum 3-5 years of agency or client-side marketing experience

Salary based on experience. Benefits include medical, dental, 401(k). Vibrant near east Madison location walkable and bike-able to many hot spots in Madison. 

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